Theoretical Foundations of Customer Engagement in Social Media – Implications for Businesses
M. Wattenberg, in: A. Coman, S. Vasilache (Eds.), Social Computing and Social Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings, Part II, Springer Nature Switzerland, Cham, 2024, pp. 370–387.