The B sharing economy: Framework, implications, and future research
S. Benoit, K. Merfeld, V.S.C. Tunn, T. Schäfers, T.W. Andreassen, Journal of Business Research 191 (2025).

Sharing is Caring? Wahrnehmungen und Verhalten der Nachfrager im Rahmen zugangsbasierter Dienstleistungen
T. Schäfers, in: G. Albers, H. Hamann (Eds.), Vertrieb und Vertrag an der Schwelle zur digitalen Dienstleistungswirtschaft, Mohr Siebeck, Tübingen, 2025, pp. 207–215.

Customer Education in Value-Based Selling
D. Florea, A. Baliga, D. Rangarajan, T. Schäfers, in: 2025.

Data-driven digital transformation for uncertainty reduction – Application of satellite imagery analytics in institutional crop credit management
G. Narayanamurthy, R.S.S. Jayanth, R. Moser, T. Schäfers, N.P. Nagendra, International Journal of Production Economics 280 (2025).

cCome and visit us!d: The effects of factory tour participation on customers
T. Schäfers, D. Hülsebusch, G. Cziehso, Industrial Marketing Management 125 (2025) 169–178.

»Relationship Marketing for Future!« Leveraging Co-Responsibilization to Enhance Sustainability
A. Eggert, L. Steinhoff, B. Alberternst, K. Kessing, T. Schäfers, E. Böhm, I. Garnefeld, D. Woisetschläger, in: 2024.

On-Demand Product Features: How Abstract vs. Concrete Communication Influences Consumer Reactions
S. Saracevic, T. Schäfers, in: 2024.

AI-Based Detection of Customer Misbehavior: Passenger Reactions to Surveillance Technology in Public Transport
T. Schäfers, N. Pieper, D. Woisetschläger, in: 2024.

»Winter Package on Demand« vs. »Seat Heating on Demand«: How the Level of Construal Influences Consumer Reactions to On-Demand Features
T. Schäfers, S. Saracevic, in: 2024.

The duality of in-store services: Benefits of tracking and targeting for brick-and-mortar retailers
L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.

Online in the store: Leveraging tracking and targeting for brick-and-mortar retailing
L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.

In-store tracking: Leveraging real-time data for targeting in brick-and-mortar retailing
L. Breustedt, T. Schäfers, G. Cziehso, S. Brinkhoff, in: 2024.

cCome and Visit Us!d: The Effects of Factory Tours on Customer Loyalty
D. Hülsebusch, G. Cziehso, T. Schäfers, in: 2024.

Engaging in cross-disciplinary research
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, M. van der Borgh, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 137–148.

The role of citations and other metrics to assess research quality
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 279–288.

Achieving research quality
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 324–332.

Translating research into teaching
A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, P. Naudé, T. Schäfers, in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 347–363.

How to Achieve Societal Impact through Engaged and Collaborative Scholarship
M. van der Borgh, A. Lindgreen, T. Schäfers, eds., How to Achieve Societal Impact through Engaged and Collaborative Scholarship, Edward Elgar Publishing, Cheltenham, 2024.

Pricing in the sharing economy
T. Schäfers, S. Benoit, in: A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing, Edward Elgar Publishing, Cheltenham, 2024, pp. 244–249.

Freemium
T. Schäfers, in: A. Hinterhuber (Ed.), Elgar Encyclopedia of Pricing, Edward Elgar Publishing, Cheltenham, 2024, pp. 83–85.