Guiding decisions in empirical research: A precision-driven app with context-specific criteria for confirmatory factor analysis and structural equation modeling
N. Schröder, A. Falke, H. Endres, Decision Support Systems 208 (2026).

Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice
N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel, M. Clegg, Schmalenbach Journal of Business Research (2025).

How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey
N. Schröder, C. Schamp, T. Reutterer, in: 2025.

Advancing Contingent Paradigms Evaluating Model Fit in Structural Equation Modeling
T. Niemand, N. Schröder, A. Falke, R. Mai, in: 2025.

The Role of Cues in Healthy and Sustainable Food Choices – A Comparative Study of Online and Offline Grocery Shopping
N. Schröder, C.D. Schultz, F. Paetz, in: 2025.

The influence of values in sustainable consumption among millennials
A. Falke, N. Schröder, C. Hofmann, Journal of Business Economics 92 (2022) 899–928.

The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
F. Sengo Furtado, T. Reutterer, N. Schröder, Journal of Business Economics 92 (2022) 565–590.

Location Planning & Analysis Using Uncertain Data
F. Kellner, N. Schröder, in: IEEE (Ed.), 2021 International Conference on Decision Aid Sciences and Application (DASA), IEEE, 2021, pp. 720–723.

New Context-Specific Fit Criteria to reveal additional Insights in Structural Equation Modeling
N. Schröder, A. Falke, H. Endres, Academy of Management Proceedings 2021 (2021).

Leveraging purchase regularity for predicting customer behavior the easy way
T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.

A first fit index on estimation accuracy in structural equation models
A. Falke, N. Schröder, H. Endres, Journal of Business Economics 90 (2020) 277–302.

Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197.

Data Mining mit unsicheren Daten
F. Kellner, N. Schröder, HMD Praxis der Wirtschaftsinformatik 55 (2018) 601–613.

Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases
N. Schröder, Marketing ZFP 39 (2017) 27–37.

Comparing alternatives to account for unobserved heterogeneity in direct marketing models
N. Schröder, H. Hruschka, Decision Support Systems 103 (2017) 24–33.

Investigating the effects of mailing variables and endogeneity on mailing decisions
N. Schröder, H. Hruschka, European Journal of Operational Research 250 (2016) 579–589.

Response measurement and optimization of direct mailings
N. Schröder, H. Hruschka, Journal Für Betriebswirtschaft 62 (2012) 261–308.