[{"department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"title":"Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool","date_created":"2025-02-14T20:29:22Z","volume":47,"publication_identifier":{"eissn":["1520-6653"],"issn":["1094-9968"]},"type":"journal_article","user_id":"220548","publication_status":"published","issue":"1","publication":"Journal of Interactive Marketing","citation":{"apa":"Schröder, N., Falke, A., Hruschka, H., &#38; Reutterer, T. (2019). Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. <i>Journal of Interactive Marketing</i>, <i>47</i>(1), 181–197. <a href=\"https://doi.org/10.1016/j.intmar.2019.05.003\">https://doi.org/10.1016/j.intmar.2019.05.003</a>","bibtex":"@article{Schröder_Falke_Hruschka_Reutterer_2019, title={Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool}, volume={47}, DOI={<a href=\"https://doi.org/10.1016/j.intmar.2019.05.003\">10.1016/j.intmar.2019.05.003</a>}, number={1}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schröder, Nadine and Falke, Andreas and Hruschka, Harald and Reutterer, Thomas}, year={2019}, pages={181–197} }","alphadin":"<span style=\"font-variant:small-caps;\">Schröder, Nadine</span> ; <span style=\"font-variant:small-caps;\">Falke, Andreas</span> ; <span style=\"font-variant:small-caps;\">Hruschka, Harald</span> ; <span style=\"font-variant:small-caps;\">Reutterer, Thomas</span>: Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. In: <i>Journal of Interactive Marketing</i> Bd. 47, SAGE Publications (2019), Nr. 1, S. 181–197","ieee":"N. Schröder, A. Falke, H. Hruschka, and T. Reutterer, “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool,” <i>Journal of Interactive Marketing</i>, vol. 47, no. 1, pp. 181–197, 2019.","ama":"Schröder N, Falke A, Hruschka H, Reutterer T. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. <i>Journal of Interactive Marketing</i>. 2019;47(1):181-197. doi:<a href=\"https://doi.org/10.1016/j.intmar.2019.05.003\">10.1016/j.intmar.2019.05.003</a>","mla":"Schröder, Nadine, et al. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” <i>Journal of Interactive Marketing</i>, vol. 47, no. 1, SAGE Publications, 2019, pp. 181–97, doi:<a href=\"https://doi.org/10.1016/j.intmar.2019.05.003\">10.1016/j.intmar.2019.05.003</a>.","chicago":"Schröder, Nadine, Andreas Falke, Harald Hruschka, and Thomas Reutterer. “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” <i>Journal of Interactive Marketing</i> 47, no. 1 (2019): 181–97. <a href=\"https://doi.org/10.1016/j.intmar.2019.05.003\">https://doi.org/10.1016/j.intmar.2019.05.003</a>.","short":"N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive Marketing 47 (2019) 181–197."},"author":[{"orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178617369","id":"260490","first_name":"Nadine","full_name":"Schröder, Nadine","orcid":"0000-0002-7190-7510","last_name":"Schröder"},{"first_name":"Andreas","last_name":"Falke","full_name":"Falke, Andreas"},{"full_name":"Hruschka, Harald","last_name":"Hruschka","first_name":"Harald"},{"full_name":"Reutterer, Thomas","last_name":"Reutterer","first_name":"Thomas"}],"status":"public","intvolume":"        47","doi":"10.1016/j.intmar.2019.05.003","publisher":"SAGE Publications","page":"181-197","date_updated":"2026-03-17T15:29:20Z","year":"2019","_id":"5610","language":[{"iso":"eng"}]}]