@article{3002,
  author       = {Moser, Roger and Schäfers, Tobias and Meise, Jan Niklas},
  issn         = {1865-7516},
  journal      = {Marketing Review St. Gallen},
  number       = {3},
  pages        = {22--27},
  publisher    = {Springer Science and Business Media LLC},
  title        = {{Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India}},
  doi          = {10.1365/s11621-012-0133-6},
  volume       = {29},
  year         = {2012},
}

@article{3004,
  author       = {Schamari, Julia and Schäfers, Tobias},
  issn         = {1865-7516},
  journal      = {Marketing Review St. Gallen},
  number       = {4},
  pages        = {54--59},
  publisher    = {Springer Science and Business Media LLC},
  title        = {{Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung}},
  doi          = {10.1365/s11621-012-0152-3},
  volume       = {29},
  year         = {2012},
}

@article{3005,
  author       = {Gresel, Ronja and Schäfers, Tobias and Basting, Jochen},
  issn         = {1865-7516},
  journal      = {Marketing Review St. Gallen},
  number       = {4},
  pages        = {22--27},
  publisher    = {Springer Science and Business Media LLC},
  title        = {{Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen}},
  doi          = {10.1365/s11621-012-0147-0},
  volume       = {29},
  year         = {2012},
}