@article{2986,
  author       = {Cobbs, Joe and Schäfers, Tobias and Groza, Mark D.},
  issn         = {1944-7175},
  journal      = {Journal of Marketing Theory and Practice},
  number       = {4},
  pages        = {357--372},
  publisher    = {Informa UK Limited},
  title        = {{Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements}},
  doi          = {10.1080/10696679.2020.1768869},
  volume       = {28},
  year         = {2020},
}