[{"year":"2020","_id":"2986","language":[{"iso":"eng"}],"intvolume":"        28","doi":"10.1080/10696679.2020.1768869","publisher":"Informa UK Limited","page":"357-372","date_updated":"2026-03-17T15:28:39Z","author":[{"first_name":"Joe","full_name":"Cobbs, Joe","last_name":"Cobbs"},{"first_name":"Tobias","id":"253685","orcid":"0000-0002-2533-335X","full_name":"Schäfers, Tobias","last_name":"Schäfers"},{"first_name":"Mark D.","last_name":"Groza","full_name":"Groza, Mark D."}],"citation":{"alphadin":"<span style=\"font-variant:small-caps;\">Cobbs, Joe</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Groza, Mark D.</span>: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. In: <i>Journal of Marketing Theory and Practice</i> Bd. 28, Informa UK Limited (2020), Nr. 4, S. 357–372","bibtex":"@article{Cobbs_Schäfers_Groza_2020, title={Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements}, volume={28}, DOI={<a href=\"https://doi.org/10.1080/10696679.2020.1768869\">10.1080/10696679.2020.1768869</a>}, number={4}, journal={Journal of Marketing Theory and Practice}, publisher={Informa UK Limited}, author={Cobbs, Joe and Schäfers, Tobias and Groza, Mark D.}, year={2020}, pages={357–372} }","apa":"Cobbs, J., Schäfers, T., &#38; Groza, M. D. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. <i>Journal of Marketing Theory and Practice</i>, <i>28</i>(4), 357–372. <a href=\"https://doi.org/10.1080/10696679.2020.1768869\">https://doi.org/10.1080/10696679.2020.1768869</a>","ieee":"J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements,” <i>Journal of Marketing Theory and Practice</i>, vol. 28, no. 4, pp. 357–372, 2020.","mla":"Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” <i>Journal of Marketing Theory and Practice</i>, vol. 28, no. 4, Informa UK Limited, 2020, pp. 357–72, doi:<a href=\"https://doi.org/10.1080/10696679.2020.1768869\">10.1080/10696679.2020.1768869</a>.","ama":"Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. <i>Journal of Marketing Theory and Practice</i>. 2020;28(4):357-372. doi:<a href=\"https://doi.org/10.1080/10696679.2020.1768869\">10.1080/10696679.2020.1768869</a>","short":"J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.","chicago":"Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” <i>Journal of Marketing Theory and Practice</i> 28, no. 4 (2020): 357–72. <a href=\"https://doi.org/10.1080/10696679.2020.1768869\">https://doi.org/10.1080/10696679.2020.1768869</a>."},"status":"public","publication_status":"published","issue":"4","publication":"Journal of Marketing Theory and Practice","type":"journal_article","publication_identifier":{"issn":["1069-6679"],"eissn":["1944-7175"]},"user_id":"253685","title":"Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements","date_created":"2023-05-26T07:30:35Z","volume":28,"quality_controlled":"1"}]