@article{6176,
  author       = {Schröder, Nadine and Schultz, Carsten D. and Paetz, Friederike and Grzadziel, Alicja and Clegg, Melanie},
  issn         = {2366-6153},
  journal      = {Schmalenbach Journal of Business Research},
  publisher    = {Springer Science and Business Media LLC},
  title        = {{Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice}},
  doi          = {10.1007/s41471-025-00214-9},
  year         = {2025},
}