[{"department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"date_created":"2025-09-09T09:15:39Z","title":"Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice","main_file_link":[{"open_access":"1"}],"alternative_id":["6177"],"user_id":"263827","tmp":{"short":"CC BY (4.0)","legal_code_url":"https://creativecommons.org/licenses/by/4.0/legalcode","name":"Creative Commons Attribution 4.0 International Public License (CC-BY 4.0)","image":"/images/cc_by.png"},"oa":"1","publication_identifier":{"issn":["0341-2687"],"eissn":["2366-6153"]},"type":"journal_article","publication_status":"published","publication":"Schmalenbach Journal of Business Research","status":"public","author":[{"full_name":"Schröder, Nadine","orcid":"0000-0002-7190-7510","last_name":"Schröder","id":"260490","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-7190-7510/work/193555104","first_name":"Nadine"},{"last_name":"Schultz","full_name":"Schultz, Carsten D.","first_name":"Carsten D."},{"full_name":"Paetz, Friederike","last_name":"Paetz","first_name":"Friederike"},{"first_name":"Alicja","full_name":"Grzadziel, Alicja","last_name":"Grzadziel"},{"last_name":"Clegg","full_name":"Clegg, Melanie","first_name":"Melanie"}],"citation":{"ieee":"N. Schröder, C. D. Schultz, F. Paetz, A. Grzadziel, and M. Clegg, “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice,” <i>Schmalenbach Journal of Business Research</i>, 2025.","bibtex":"@article{Schröder_Schultz_Paetz_Grzadziel_Clegg_2025, title={Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice}, DOI={<a href=\"https://doi.org/10.1007/s41471-025-00214-9\">10.1007/s41471-025-00214-9</a>}, journal={Schmalenbach Journal of Business Research}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Schultz, Carsten D. and Paetz, Friederike and Grzadziel, Alicja and Clegg, Melanie}, year={2025} }","apa":"Schröder, N., Schultz, C. D., Paetz, F., Grzadziel, A., &#38; Clegg, M. (2025). Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. <i>Schmalenbach Journal of Business Research</i>. <a href=\"https://doi.org/10.1007/s41471-025-00214-9\">https://doi.org/10.1007/s41471-025-00214-9</a>","alphadin":"<span style=\"font-variant:small-caps;\">Schröder, Nadine</span> ; <span style=\"font-variant:small-caps;\">Schultz, Carsten D.</span> ; <span style=\"font-variant:small-caps;\">Paetz, Friederike</span> ; <span style=\"font-variant:small-caps;\">Grzadziel, Alicja</span> ; <span style=\"font-variant:small-caps;\">Clegg, Melanie</span>: Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. In: <i>Schmalenbach Journal of Business Research</i>, Springer Science and Business Media LLC (2025)","short":"N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel, M. Clegg, Schmalenbach Journal of Business Research (2025).","chicago":"Schröder, Nadine, Carsten D. Schultz, Friederike Paetz, Alicja Grzadziel, and Melanie Clegg. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” <i>Schmalenbach Journal of Business Research</i>, 2025. <a href=\"https://doi.org/10.1007/s41471-025-00214-9\">https://doi.org/10.1007/s41471-025-00214-9</a>.","ama":"Schröder N, Schultz CD, Paetz F, Grzadziel A, Clegg M. Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. <i>Schmalenbach Journal of Business Research</i>. 2025. doi:<a href=\"https://doi.org/10.1007/s41471-025-00214-9\">10.1007/s41471-025-00214-9</a>","mla":"Schröder, Nadine, et al. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” <i>Schmalenbach Journal of Business Research</i>, Springer Science and Business Media LLC, 2025, doi:<a href=\"https://doi.org/10.1007/s41471-025-00214-9\">10.1007/s41471-025-00214-9</a>."},"date_updated":"2026-03-17T15:29:27Z","publisher":"Springer Science and Business Media LLC","doi":"10.1007/s41471-025-00214-9","language":[{"iso":"eng"}],"_id":"6176","year":"2025"}]