---
_id: '4648'
author:
- first_name: Malte
  full_name: Wattenberg, Malte
  id: '207361'
  last_name: Wattenberg
  orcid: 0000-0001-5628-2877
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0001-5628-2877/work/161284533
citation:
  alphadin: '<span style="font-variant:small-caps;">Wattenberg, Malte</span>: Theoretical
    Foundations of Customer Engagement in Social Media – Implications for Businesses.
    In: <span style="font-variant:small-caps;">Coman, A.</span> ; <span style="font-variant:small-caps;">Vasilache,
    S.</span> (Hrsg.): <i>Social Computing and Social Media. 16th International Conference,
    SCSM 2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington,
    DC, USA, June 29–July 4, 2024, Proceedings, Part II</i>, <i>Lecture Notes in Computer
    Science</i>. Cham : Springer Nature Switzerland, 2024, S. 370–387'
  ama: 'Wattenberg M. Theoretical Foundations of Customer Engagement in Social Media
    – Implications for Businesses. In: Coman A, Vasilache S, eds. <i>Social Computing
    and Social Media. 16th International Conference, SCSM 2024, Held as Part of the
    26th HCI International Conference, HCII 2024, Washington, DC, USA, June 29–July
    4, 2024, Proceedings, Part II</i>. Lecture Notes in Computer Science. Cham: Springer
    Nature Switzerland; 2024:370-387. doi:<a href="https://doi.org/10.1007/978-3-031-61305-0_26">10.1007/978-3-031-61305-0_26</a>'
  apa: 'Wattenberg, M. (2024). Theoretical Foundations of Customer Engagement in Social
    Media – Implications for Businesses. In A. Coman &#38; S. Vasilache (Eds.), <i>Social
    Computing and Social Media. 16th International Conference, SCSM 2024, Held as
    Part of the 26th HCI International Conference, HCII 2024, Washington, DC, USA,
    June 29–July 4, 2024, Proceedings, Part II</i> (pp. 370–387). Cham: Springer Nature
    Switzerland. <a href="https://doi.org/10.1007/978-3-031-61305-0_26">https://doi.org/10.1007/978-3-031-61305-0_26</a>'
  bibtex: '@inproceedings{Wattenberg_2024, place={Cham}, series={Lecture Notes in
    Computer Science}, title={Theoretical Foundations of Customer Engagement in Social
    Media – Implications for Businesses}, DOI={<a href="https://doi.org/10.1007/978-3-031-61305-0_26">10.1007/978-3-031-61305-0_26</a>},
    booktitle={Social Computing and Social Media. 16th International Conference, SCSM
    2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington,
    DC, USA, June 29–July 4, 2024, Proceedings, Part II}, publisher={Springer Nature
    Switzerland}, author={Wattenberg, Malte}, editor={Coman, Adela and Vasilache,
    SimonaEditors}, year={2024}, pages={370–387}, collection={Lecture Notes in Computer
    Science} }'
  chicago: 'Wattenberg, Malte. “Theoretical Foundations of Customer Engagement in
    Social Media – Implications for Businesses.” In <i>Social Computing and Social
    Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI
    International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024,
    Proceedings, Part II</i>, edited by Adela Coman and Simona Vasilache, 370–87.
    Lecture Notes in Computer Science. Cham: Springer Nature Switzerland, 2024. <a
    href="https://doi.org/10.1007/978-3-031-61305-0_26">https://doi.org/10.1007/978-3-031-61305-0_26</a>.'
  ieee: M. Wattenberg, “Theoretical Foundations of Customer Engagement in Social Media
    – Implications for Businesses,” in <i>Social Computing and Social Media. 16th
    International Conference, SCSM 2024, Held as Part of the 26th HCI International
    Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings,
    Part II</i>, Washington, DC, USA, 2024, pp. 370–387.
  mla: Wattenberg, Malte. “Theoretical Foundations of Customer Engagement in Social
    Media – Implications for Businesses.” <i>Social Computing and Social Media. 16th
    International Conference, SCSM 2024, Held as Part of the 26th HCI International
    Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024, Proceedings,
    Part II</i>, edited by Adela Coman and Simona Vasilache, Springer Nature Switzerland,
    2024, pp. 370–87, doi:<a href="https://doi.org/10.1007/978-3-031-61305-0_26">10.1007/978-3-031-61305-0_26</a>.
  short: 'M. Wattenberg, in: A. Coman, S. Vasilache (Eds.), Social Computing and Social
    Media. 16th International Conference, SCSM 2024, Held as Part of the 26th HCI
    International Conference, HCII 2024, Washington, DC, USA, June 29–July 4, 2024,
    Proceedings, Part II, Springer Nature Switzerland, Cham, 2024, pp. 370–387.'
conference:
  end_date: 2024-07-04
  location: Washington, DC, USA
  name: 16th International Conference, SCSM 2024, Held as Part of the 26th HCI International
    Conference, HCII 2024
  start_date: 2024-06-29
date_created: 2024-06-08T21:00:45Z
date_updated: 2026-03-17T15:29:04Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1007/978-3-031-61305-0_26
editor:
- first_name: Adela
  full_name: Coman, Adela
  last_name: Coman
- first_name: Simona
  full_name: Vasilache, Simona
  last_name: Vasilache
language:
- iso: eng
main_file_link:
- url: https://link.springer.com/chapter/10.1007/978-3-031-61305-0_26
page: 370-387
place: Cham
publication: Social Computing and Social Media. 16th International Conference, SCSM
  2024, Held as Part of the 26th HCI International Conference, HCII 2024, Washington,
  DC, USA, June 29–July 4, 2024, Proceedings, Part II
publication_identifier:
  eisbn:
  - 978-3-031-61305-0
  eissn:
  - 1611-3349
  isbn:
  - 978-3-031-61304-3
  issn:
  - 0302-9743
publication_status: published
publisher: Springer Nature Switzerland
quality_controlled: '1'
series_title: Lecture Notes in Computer Science
status: public
title: Theoretical Foundations of Customer Engagement in Social Media – Implications
  for Businesses
type: conference
user_id: '207361'
year: '2024'
...