@inbook{3007,
  author       = {Schäfers, Tobias and Gräßler, Markus and Gresel, Ronja},
  booktitle    = {Dialogmarketing Perspektiven 2010/2011},
  isbn         = {978-3-8349-2754-5},
  pages        = {131--148},
  publisher    = {Gabler},
  title        = {{Dialogmarketing in Marktnischen aus Konsumentenperspektive}},
  doi          = {10.1007/978-3-8349-6593-6_7},
  year         = {2011},
}