[{"status":"public","place":"Wiesbaden","author":[{"orcid":"0000-0002-2533-335X","full_name":"Schäfers, Tobias","last_name":"Schäfers","first_name":"Tobias","id":"253685"},{"first_name":"Markus","full_name":"Gräßler, Markus","last_name":"Gräßler"},{"first_name":"Ronja","full_name":"Gresel, Ronja","last_name":"Gresel"}],"citation":{"ieee":"T. Schäfers, M. Gräßler, and R. Gresel, “Dialogmarketing in Marktnischen aus Konsumentenperspektive,” in <i>Dialogmarketing Perspektiven 2010/2011</i>, Wiesbaden: Gabler, 2011, pp. 131–148.","bibtex":"@inbook{Schäfers_Gräßler_Gresel_2011, place={Wiesbaden}, title={Dialogmarketing in Marktnischen aus Konsumentenperspektive}, DOI={<a href=\"https://doi.org/10.1007/978-3-8349-6593-6_7\">10.1007/978-3-8349-6593-6_7</a>}, booktitle={Dialogmarketing Perspektiven 2010/2011}, publisher={Gabler}, author={Schäfers, Tobias and Gräßler, Markus and Gresel, Ronja}, year={2011}, pages={131–148} }","apa":"Schäfers, T., Gräßler, M., &#38; Gresel, R. (2011). Dialogmarketing in Marktnischen aus Konsumentenperspektive. In <i>Dialogmarketing Perspektiven 2010/2011</i> (pp. 131–148). Wiesbaden: Gabler. <a href=\"https://doi.org/10.1007/978-3-8349-6593-6_7\">https://doi.org/10.1007/978-3-8349-6593-6_7</a>","alphadin":"<span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Gräßler, Markus</span> ; <span style=\"font-variant:small-caps;\">Gresel, Ronja</span>: Dialogmarketing in Marktnischen aus Konsumentenperspektive. In: <i>Dialogmarketing Perspektiven 2010/2011</i>. Wiesbaden : Gabler, 2011, S. 131–148","chicago":"Schäfers, Tobias, Markus Gräßler, and Ronja Gresel. “Dialogmarketing in Marktnischen aus Konsumentenperspektive.” In <i>Dialogmarketing Perspektiven 2010/2011</i>, 131–48. Wiesbaden: Gabler, 2011. <a href=\"https://doi.org/10.1007/978-3-8349-6593-6_7\">https://doi.org/10.1007/978-3-8349-6593-6_7</a>.","short":"T. Schäfers, M. Gräßler, R. Gresel, in: Dialogmarketing Perspektiven 2010/2011, Gabler, Wiesbaden, 2011, pp. 131–148.","ama":"Schäfers T, Gräßler M, Gresel R. Dialogmarketing in Marktnischen aus Konsumentenperspektive. In: <i>Dialogmarketing Perspektiven 2010/2011</i>. Wiesbaden: Gabler; 2011:131-148. doi:<a href=\"https://doi.org/10.1007/978-3-8349-6593-6_7\">10.1007/978-3-8349-6593-6_7</a>","mla":"Schäfers, Tobias, et al. “Dialogmarketing in Marktnischen aus Konsumentenperspektive.” <i>Dialogmarketing Perspektiven 2010/2011</i>, Gabler, 2011, pp. 131–48, doi:<a href=\"https://doi.org/10.1007/978-3-8349-6593-6_7\">10.1007/978-3-8349-6593-6_7</a>."},"publisher":"Gabler","page":"131-148","date_updated":"2026-03-17T15:28:39Z","doi":"10.1007/978-3-8349-6593-6_7","language":[{"iso":"ger"}],"year":"2011","_id":"3007","title":"Dialogmarketing in Marktnischen aus Konsumentenperspektive","date_created":"2023-05-26T07:31:03Z","user_id":"216459","publication_identifier":{"eisbn":["978-3-8349-6593-6"],"isbn":["978-3-8349-2754-5"]},"type":"book_chapter","publication_status":"published","publication":"Dialogmarketing Perspektiven 2010/2011"}]