[{"year":"2022","editor":[{"last_name":"Überwimmer ","full_name":"Überwimmer , Margarethe","first_name":"Margarethe"},{"last_name":"Füreder","full_name":"Füreder, Robert","first_name":"Robert"},{"first_name":"Piotr","full_name":"Kwiatek, Piotr","last_name":"Kwiatek"}],"_id":"2859","language":[{"iso":"eng"}],"page":"154-164","publisher":"Shaker Verlag","date_updated":"2026-03-17T15:28:38Z","place":"Düren","citation":{"ama":"Rüdiger K, Cabiddu F, Lorenz S, Hartman H. Diffusion and (mis)perception of internet trust marks in Germany and Italy – a comparative empirical analysis. In: Überwimmer  M, Füreder R, Kwiatek P, eds. <i>Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022</i>. Düren: Shaker Verlag; 2022:154-164.","mla":"Rüdiger, Klaus, et al. “Diffusion and (Mis)Perception of Internet Trust Marks in Germany and Italy – a Comparative Empirical Analysis.” <i>Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022</i>, edited by Margarethe Überwimmer  et al., Shaker Verlag, 2022, pp. 154–64.","short":"K. Rüdiger, F. Cabiddu, S. Lorenz, H. Hartman, in: M. Überwimmer , R. Füreder, P. Kwiatek (Eds.), Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022, Shaker Verlag, Düren, 2022, pp. 154–164.","chicago":"Rüdiger, Klaus, Francesca Cabiddu, Sissy Lorenz, and Holger Hartman. “Diffusion and (Mis)Perception of Internet Trust Marks in Germany and Italy – a Comparative Empirical Analysis.” In <i>Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022</i>, edited by Margarethe Überwimmer , Robert Füreder, and Piotr Kwiatek, 154–64. Düren: Shaker Verlag, 2022.","bibtex":"@inproceedings{Rüdiger_Cabiddu_Lorenz_Hartman_2022, place={Düren}, title={Diffusion and (mis)perception of internet trust marks in Germany and Italy – a comparative empirical analysis}, booktitle={Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022}, publisher={Shaker Verlag}, author={Rüdiger, Klaus and Cabiddu, Francesca and Lorenz, Sissy and Hartman, Holger}, editor={Überwimmer , Margarethe and Füreder, Robert and Kwiatek, PiotrEditors}, year={2022}, pages={154–164} }","apa":"Rüdiger, K., Cabiddu, F., Lorenz, S., &#38; Hartman, H. (2022). Diffusion and (mis)perception of internet trust marks in Germany and Italy – a comparative empirical analysis. In M. Überwimmer , R. Füreder, &#38; P. Kwiatek (Eds.), <i>Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022</i> (pp. 154–164). Düren: Shaker Verlag.","alphadin":"<span style=\"font-variant:small-caps;\">Rüdiger, Klaus</span> ; <span style=\"font-variant:small-caps;\">Cabiddu, Francesca</span> ; <span style=\"font-variant:small-caps;\">Lorenz, Sissy</span> ; <span style=\"font-variant:small-caps;\">Hartman, Holger</span>: Diffusion and (mis)perception of internet trust marks in Germany and Italy – a comparative empirical analysis. In: <span style=\"font-variant:small-caps;\">Überwimmer , M.</span> ; <span style=\"font-variant:small-caps;\">Füreder, R.</span> ; <span style=\"font-variant:small-caps;\">Kwiatek, P.</span> (Hrsg.): <i>Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022</i>. Düren : Shaker Verlag, 2022, S. 154–164","ieee":"K. Rüdiger, F. Cabiddu, S. Lorenz, and H. Hartman, “Diffusion and (mis)perception of internet trust marks in Germany and Italy – a comparative empirical analysis,” in <i>Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022</i>, Steyr, 2022, pp. 154–164."},"author":[{"full_name":"Rüdiger, Klaus","last_name":"Rüdiger","id":"220250","first_name":"Klaus"},{"first_name":"Francesca","full_name":"Cabiddu, Francesca","last_name":"Cabiddu"},{"full_name":"Lorenz, Sissy","last_name":"Lorenz","first_name":"Sissy"},{"first_name":"Holger","last_name":"Hartman","full_name":"Hartman, Holger"}],"conference":{"end_date":"2022-05-13","start_date":"2022-05-12","location":"Steyr","name":"Cross-Cultural Business Conference 2022"},"status":"public","publication":"Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022","publication_status":"published","urn":"urn:nbn:de:hbz:bi10-28596","keyword":["B2C e-commerce","online shopping","trust mark","Germany","Italy"],"type":"conference","publication_identifier":{"isbn":["978-3-8440-8625-6"]},"file":[{"access_level":"open_access","file_id":"3065","relation":"main_file","file_name":"Ruediger_etal_Trust_marks_GER_IT.pdf","file_size":175258,"content_type":"application/pdf","success":1,"date_updated":"2023-05-30T15:48:32Z","creator":"kruediger","date_created":"2023-05-30T15:48:32Z"}],"has_accepted_license":"1","oa":"1","user_id":"245590","file_date_updated":"2023-05-30T15:48:32Z","title":"Diffusion and (mis)perception of internet trust marks in Germany and Italy – a comparative empirical analysis","date_created":"2023-05-09T06:58:49Z","quality_controlled":"1"}]