---
_id: '2859'
author:
- first_name: Klaus
  full_name: Rüdiger, Klaus
  id: '220250'
  last_name: Rüdiger
- first_name: Francesca
  full_name: Cabiddu, Francesca
  last_name: Cabiddu
- first_name: Sissy
  full_name: Lorenz, Sissy
  last_name: Lorenz
- first_name: Holger
  full_name: Hartman, Holger
  last_name: Hartman
citation:
  alphadin: '<span style="font-variant:small-caps;">Rüdiger, Klaus</span> ; <span
    style="font-variant:small-caps;">Cabiddu, Francesca</span> ; <span style="font-variant:small-caps;">Lorenz,
    Sissy</span> ; <span style="font-variant:small-caps;">Hartman, Holger</span>:
    Diffusion and (mis)perception of internet trust marks in Germany and Italy – a
    comparative empirical analysis. In: <span style="font-variant:small-caps;">Überwimmer
    , M.</span> ; <span style="font-variant:small-caps;">Füreder, R.</span> ; <span
    style="font-variant:small-caps;">Kwiatek, P.</span> (Hrsg.): <i>Proceedings CCBC
    2022 – Cross-Cultural Business Conference 2022</i>. Düren : Shaker Verlag, 2022,
    S. 154–164'
  ama: 'Rüdiger K, Cabiddu F, Lorenz S, Hartman H. Diffusion and (mis)perception of
    internet trust marks in Germany and Italy – a comparative empirical analysis.
    In: Überwimmer  M, Füreder R, Kwiatek P, eds. <i>Proceedings CCBC 2022 – Cross-Cultural
    Business Conference 2022</i>. Düren: Shaker Verlag; 2022:154-164.'
  apa: 'Rüdiger, K., Cabiddu, F., Lorenz, S., &#38; Hartman, H. (2022). Diffusion
    and (mis)perception of internet trust marks in Germany and Italy – a comparative
    empirical analysis. In M. Überwimmer , R. Füreder, &#38; P. Kwiatek (Eds.), <i>Proceedings
    CCBC 2022 – Cross-Cultural Business Conference 2022</i> (pp. 154–164). Düren:
    Shaker Verlag.'
  bibtex: '@inproceedings{Rüdiger_Cabiddu_Lorenz_Hartman_2022, place={Düren}, title={Diffusion
    and (mis)perception of internet trust marks in Germany and Italy – a comparative
    empirical analysis}, booktitle={Proceedings CCBC 2022 – Cross-Cultural Business
    Conference 2022}, publisher={Shaker Verlag}, author={Rüdiger, Klaus and Cabiddu,
    Francesca and Lorenz, Sissy and Hartman, Holger}, editor={Überwimmer , Margarethe
    and Füreder, Robert and Kwiatek, PiotrEditors}, year={2022}, pages={154–164} }'
  chicago: 'Rüdiger, Klaus, Francesca Cabiddu, Sissy Lorenz, and Holger Hartman. “Diffusion
    and (Mis)Perception of Internet Trust Marks in Germany and Italy – a Comparative
    Empirical Analysis.” In <i>Proceedings CCBC 2022 – Cross-Cultural Business Conference
    2022</i>, edited by Margarethe Überwimmer , Robert Füreder, and Piotr Kwiatek,
    154–64. Düren: Shaker Verlag, 2022.'
  ieee: K. Rüdiger, F. Cabiddu, S. Lorenz, and H. Hartman, “Diffusion and (mis)perception
    of internet trust marks in Germany and Italy – a comparative empirical analysis,”
    in <i>Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022</i>, Steyr,
    2022, pp. 154–164.
  mla: Rüdiger, Klaus, et al. “Diffusion and (Mis)Perception of Internet Trust Marks
    in Germany and Italy – a Comparative Empirical Analysis.” <i>Proceedings CCBC
    2022 – Cross-Cultural Business Conference 2022</i>, edited by Margarethe Überwimmer  et
    al., Shaker Verlag, 2022, pp. 154–64.
  short: 'K. Rüdiger, F. Cabiddu, S. Lorenz, H. Hartman, in: M. Überwimmer , R. Füreder,
    P. Kwiatek (Eds.), Proceedings CCBC 2022 – Cross-Cultural Business Conference
    2022, Shaker Verlag, Düren, 2022, pp. 154–164.'
conference:
  end_date: 2022-05-13
  location: Steyr
  name: Cross-Cultural Business Conference 2022
  start_date: 2022-05-12
date_created: 2023-05-09T06:58:49Z
date_updated: 2026-03-17T15:28:38Z
editor:
- first_name: Margarethe
  full_name: Überwimmer , Margarethe
  last_name: 'Überwimmer '
- first_name: Robert
  full_name: Füreder, Robert
  last_name: Füreder
- first_name: Piotr
  full_name: Kwiatek, Piotr
  last_name: Kwiatek
file:
- access_level: open_access
  content_type: application/pdf
  creator: kruediger
  date_created: 2023-05-30T15:48:32Z
  date_updated: 2023-05-30T15:48:32Z
  file_id: '3065'
  file_name: Ruediger_etal_Trust_marks_GER_IT.pdf
  file_size: 175258
  relation: main_file
  success: 1
file_date_updated: 2023-05-30T15:48:32Z
has_accepted_license: '1'
keyword:
- B2C e-commerce
- online shopping
- trust mark
- Germany
- Italy
language:
- iso: eng
oa: '1'
page: 154-164
place: Düren
publication: Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022
publication_identifier:
  isbn:
  - 978-3-8440-8625-6
publication_status: published
publisher: Shaker Verlag
quality_controlled: '1'
status: public
title: Diffusion and (mis)perception of internet trust marks in Germany and Italy
  – a comparative empirical analysis
type: conference
urn: urn:nbn:de:hbz:bi10-28596
user_id: '245590'
year: '2022'
...