@inproceedings{5401,
  author       = {Mezger, Andrea and Cabanelas, Pablo and Rüdiger, Klaus and Cabiddu, Francesca},
  booktitle    = {CBIM International Conference “Sustainable Business Models: Integrating Employees, Customers, and Technology”, Rey Juan Carlos University},
  editor       = {Martín-Peña, María L. and Ruiz-Alba, José L.},
  isbn         = {978-84-697-7437-5},
  location     = {Madrid, Spain},
  title        = {{A measurement model of trust in green markets: A proposal for electricity customers}},
  year         = {2018},
}