---
_id: '5401'
author:
- first_name: Andrea
  full_name: Mezger, Andrea
  last_name: Mezger
- first_name: Pablo
  full_name: Cabanelas, Pablo
  last_name: Cabanelas
- first_name: Klaus
  full_name: Rüdiger, Klaus
  id: '220250'
  last_name: Rüdiger
- first_name: Francesca
  full_name: Cabiddu, Francesca
  last_name: Cabiddu
citation:
  alphadin: '<span style="font-variant:small-caps;">Mezger, Andrea</span> ; <span
    style="font-variant:small-caps;">Cabanelas, Pablo</span> ; <span style="font-variant:small-caps;">Rüdiger,
    Klaus</span> ; <span style="font-variant:small-caps;">Cabiddu, Francesca</span>:
    A measurement model of trust in green markets: A proposal for electricity customers.
    In: <span style="font-variant:small-caps;">Martín-Peña, M. L.</span> ; <span style="font-variant:small-caps;">Ruiz-Alba,
    J. L.</span> (Hrsg.): <i>CBIM International Conference “Sustainable Business Models:
    Integrating Employees, Customers, and Technology”, Rey Juan Carlos University</i>,
    2018'
  ama: 'Mezger A, Cabanelas P, Rüdiger K, Cabiddu F. A measurement model of trust
    in green markets: A proposal for electricity customers. In: Martín-Peña ML, Ruiz-Alba
    JL, eds. <i>CBIM International Conference “Sustainable Business Models: Integrating
    Employees, Customers, and Technology”, Rey Juan Carlos University</i>. ; 2018.'
  apa: 'Mezger, A., Cabanelas, P., Rüdiger, K., &#38; Cabiddu, F. (2018). A measurement
    model of trust in green markets: A proposal for electricity customers. In M. L.
    Martín-Peña &#38; J. L. Ruiz-Alba (Eds.), <i>CBIM International Conference “Sustainable
    Business Models: Integrating Employees, Customers, and Technology”, Rey Juan Carlos
    University</i>. Madrid, Spain.'
  bibtex: '@inproceedings{Mezger_Cabanelas_Rüdiger_Cabiddu_2018, title={A measurement
    model of trust in green markets: A proposal for electricity customers}, booktitle={CBIM
    International Conference “Sustainable Business Models: Integrating Employees,
    Customers, and Technology”, Rey Juan Carlos University}, author={Mezger, Andrea
    and Cabanelas, Pablo and Rüdiger, Klaus and Cabiddu, Francesca}, editor={Martín-Peña,
    María L. and Ruiz-Alba, José L.Editors}, year={2018} }'
  chicago: 'Mezger, Andrea, Pablo Cabanelas, Klaus Rüdiger, and Francesca Cabiddu.
    “A Measurement Model of Trust in Green Markets: A Proposal for Electricity Customers.”
    In <i>CBIM International Conference “Sustainable Business Models: Integrating
    Employees, Customers, and Technology”, Rey Juan Carlos University</i>, edited
    by María L. Martín-Peña and José L. Ruiz-Alba, 2018.'
  ieee: 'A. Mezger, P. Cabanelas, K. Rüdiger, and F. Cabiddu, “A measurement model
    of trust in green markets: A proposal for electricity customers,” in <i>CBIM International
    Conference “Sustainable Business Models: Integrating Employees, Customers, and
    Technology”, Rey Juan Carlos University</i>, Madrid, Spain, 2018.'
  mla: 'Mezger, Andrea, et al. “A Measurement Model of Trust in Green Markets: A Proposal
    for Electricity Customers.” <i>CBIM International Conference “Sustainable Business
    Models: Integrating Employees, Customers, and Technology”, Rey Juan Carlos University</i>,
    edited by María L. Martín-Peña and José L. Ruiz-Alba, 2018.'
  short: 'A. Mezger, P. Cabanelas, K. Rüdiger, F. Cabiddu, in: M.L. Martín-Peña, J.L.
    Ruiz-Alba (Eds.), CBIM International Conference “Sustainable Business Models:
    Integrating Employees, Customers, and Technology”, Rey Juan Carlos University,
    2018.'
conference:
  end_date: 2018-06-20
  location: Madrid, Spain
  name: 'CBIM International Conference “Sustainable Business Models: Integrating Employees,
    Customers, and Technology”, Rey Juan Carlos University'
  start_date: 2018-06-18
date_created: 2025-01-25T19:21:24Z
date_updated: 2026-03-17T15:29:17Z
editor:
- first_name: María L.
  full_name: Martín-Peña, María L.
  last_name: Martín-Peña
- first_name: José L.
  full_name: Ruiz-Alba, José L.
  last_name: Ruiz-Alba
language:
- iso: eng
publication: 'CBIM International Conference “Sustainable Business Models: Integrating
  Employees, Customers, and Technology”, Rey Juan Carlos University'
publication_identifier:
  isbn:
  - 978-84-697-7437-5
status: public
title: 'A measurement model of trust in green markets: A proposal for electricity
  customers'
type: conference_abstract
user_id: '220548'
year: '2018'
...