---
_id: '4961'
alternative_title:
- A Guide to Purposeful Marketing Research
citation:
  alphadin: '<span style="font-variant:small-caps;">van der Borgh, M.</span> ; <span
    style="font-variant:small-caps;">Lindgreen, A.</span> ; <span style="font-variant:small-caps;">Schäfers,
    T.</span> (Hrsg.): <i>How to Achieve Societal Impact through Engaged and Collaborative
    Scholarship</i>. Cheltenham : Edward Elgar Publishing, 2024'
  ama: 'van der Borgh M, Lindgreen A, Schäfers T, eds. <i>How to Achieve Societal
    Impact through Engaged and Collaborative Scholarship</i>. Cheltenham: Edward Elgar
    Publishing; 2024. doi:<a href="https://doi.org/10.4337/9781800888531">10.4337/9781800888531</a>'
  apa: 'van der Borgh, M., Lindgreen, A., &#38; Schäfers, T. (Eds.). (2024). <i>How
    to Achieve Societal Impact through Engaged and Collaborative Scholarship</i>.
    Cheltenham: Edward Elgar Publishing. <a href="https://doi.org/10.4337/9781800888531">https://doi.org/10.4337/9781800888531</a>'
  bibtex: '@book{van der Borgh_Lindgreen_Schäfers_2024, place={Cheltenham}, title={How
    to Achieve Societal Impact through Engaged and Collaborative Scholarship}, DOI={<a
    href="https://doi.org/10.4337/9781800888531">10.4337/9781800888531</a>}, publisher={Edward
    Elgar Publishing}, year={2024} }'
  chicago: 'Borgh, Michel van der, Adam Lindgreen, and Tobias Schäfers, eds. <i>How
    to Achieve Societal Impact through Engaged and Collaborative Scholarship</i>.
    Cheltenham: Edward Elgar Publishing, 2024. <a href="https://doi.org/10.4337/9781800888531">https://doi.org/10.4337/9781800888531</a>.'
  ieee: 'M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds., <i>How to Achieve
    Societal Impact through Engaged and Collaborative Scholarship</i>. Cheltenham:
    Edward Elgar Publishing, 2024.'
  mla: van der Borgh, Michel, et al., editors. <i>How to Achieve Societal Impact through
    Engaged and Collaborative Scholarship</i>. Edward Elgar Publishing, 2024, doi:<a
    href="https://doi.org/10.4337/9781800888531">10.4337/9781800888531</a>.
  short: M. van der Borgh, A. Lindgreen, T. Schäfers, eds., How to Achieve Societal
    Impact through Engaged and Collaborative Scholarship, Edward Elgar Publishing,
    Cheltenham, 2024.
date_created: 2024-09-20T12:39:45Z
date_updated: 2026-03-17T15:29:10Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.4337/9781800888531
editor:
- first_name: Michel
  full_name: van der Borgh, Michel
  last_name: van der Borgh
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-2533-335X/work/167909507
language:
- iso: eng
page: '424'
place: Cheltenham
publication_identifier:
  eisbn:
  - '9781800888531'
  - '9781800888531'
  isbn:
  - '9781800888524'
publication_status: published
publisher: Edward Elgar Publishing
status: public
title: How to Achieve Societal Impact through Engaged and Collaborative Scholarship
type: book_editor
user_id: '220548'
year: '2024'
...
---
_id: '4962'
author:
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: C. Anthony
  full_name: Di Benedetto, C. Anthony
  last_name: Di Benedetto
- first_name: Roderick J.
  full_name: Brodie, Roderick J.
  last_name: Brodie
- first_name: Michel
  full_name: van der Borgh, Michel
  last_name: van der Borgh
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-2533-335X/work/167909651
citation:
  alphadin: '<span style="font-variant:small-caps;">Lindgreen, Adam</span> ; <span
    style="font-variant:small-caps;">Di Benedetto, C. Anthony</span> ; <span style="font-variant:small-caps;">Brodie,
    Roderick J.</span> ; <span style="font-variant:small-caps;">van der Borgh, Michel</span>
    ; <span style="font-variant:small-caps;">Schäfers, Tobias</span>: Engaging in
    cross-disciplinary research. In: <span style="font-variant:small-caps;">van der
    Borgh, M.</span> ; <span style="font-variant:small-caps;">Lindgreen, A.</span>
    ; <span style="font-variant:small-caps;">Schäfers, T.</span> (Hrsg.): <i>How to
    Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide
    to Purposeful Marketing Research</i>. Cheltenham : Edward Elgar Publishing, 2024,
    S. 137–148'
  ama: 'Lindgreen A, Di Benedetto CA, Brodie RJ, van der Borgh M, Schäfers T. Engaging
    in cross-disciplinary research. In: van der Borgh M, Lindgreen A, Schäfers T,
    eds. <i>How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research</i>. Cheltenham: Edward Elgar Publishing;
    2024:137-148. doi:<a href="https://doi.org/10.4337/9781800888531.00016">10.4337/9781800888531.00016</a>'
  apa: 'Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., van der Borgh, M., &#38;
    Schäfers, T. (2024). Engaging in cross-disciplinary research. In M. van der Borgh,
    A. Lindgreen, &#38; T. Schäfers (Eds.), <i>How to Achieve Societal Impact through
    Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research</i>
    (pp. 137–148). Cheltenham: Edward Elgar Publishing. <a href="https://doi.org/10.4337/9781800888531.00016">https://doi.org/10.4337/9781800888531.00016</a>'
  bibtex: '@inbook{Lindgreen_Di Benedetto_Brodie_van der Borgh_Schäfers_2024, place={Cheltenham},
    title={Engaging in cross-disciplinary research}, DOI={<a href="https://doi.org/10.4337/9781800888531.00016">10.4337/9781800888531.00016</a>},
    booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing},
    author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and
    van der Borgh, Michel and Schäfers, Tobias}, editor={van der Borgh, Michel and
    Lindgreen, Adam and Schäfers, TobiasEditors}, year={2024}, pages={137–148} }'
  chicago: 'Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, Michel van
    der Borgh, and Tobias Schäfers. “Engaging in Cross-Disciplinary Research.” In
    <i>How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research</i>, edited by Michel van der Borgh,
    Adam Lindgreen, and Tobias Schäfers, 137–48. Cheltenham: Edward Elgar Publishing,
    2024. <a href="https://doi.org/10.4337/9781800888531.00016">https://doi.org/10.4337/9781800888531.00016</a>.'
  ieee: 'A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, M. van der Borgh, and T.
    Schäfers, “Engaging in cross-disciplinary research,” in <i>How to Achieve Societal
    Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing
    Research</i>, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham:
    Edward Elgar Publishing, 2024, pp. 137–148.'
  mla: Lindgreen, Adam, et al. “Engaging in Cross-Disciplinary Research.” <i>How to
    Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide
    to Purposeful Marketing Research</i>, edited by Michel van der Borgh et al., Edward
    Elgar Publishing, 2024, pp. 137–48, doi:<a href="https://doi.org/10.4337/9781800888531.00016">10.4337/9781800888531.00016</a>.
  short: 'A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, M. van der Borgh, T. Schäfers,
    in: M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal
    Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing
    Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 137–148.'
date_created: 2024-09-20T12:40:50Z
date_updated: 2026-03-17T15:29:10Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.4337/9781800888531.00016
editor:
- first_name: Michel
  full_name: van der Borgh, Michel
  last_name: van der Borgh
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
language:
- iso: eng
page: 137-148
place: Cheltenham
publication: How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
  A Guide to Purposeful Marketing Research
publication_identifier:
  eisbn:
  - '9781800888531'
  - '9781800888531'
  isbn:
  - '9781800888524'
publication_status: published
publisher: Edward Elgar Publishing
quality_controlled: '1'
status: public
title: Engaging in cross-disciplinary research
type: book_chapter
user_id: '220548'
year: '2024'
...
---
_id: '4963'
author:
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: C. Anthony
  full_name: Di Benedetto, C. Anthony
  last_name: Di Benedetto
- first_name: Roderick J.
  full_name: Brodie, Roderick J.
  last_name: Brodie
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-2533-335X/work/167909636
citation:
  alphadin: '<span style="font-variant:small-caps;">Lindgreen, Adam</span> ; <span
    style="font-variant:small-caps;">Di Benedetto, C. Anthony</span> ; <span style="font-variant:small-caps;">Brodie,
    Roderick J.</span> ; <span style="font-variant:small-caps;">Schäfers, Tobias</span>:
    The role of citations and other metrics to assess research quality. In: <span
    style="font-variant:small-caps;">van der Borgh, M.</span> ; <span style="font-variant:small-caps;">Lindgreen,
    A.</span> ; <span style="font-variant:small-caps;">Schäfers, T.</span> (Hrsg.):
    <i>How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research</i>. Cheltenham : Edward Elgar Publishing,
    2024, S. 279–288'
  ama: 'Lindgreen A, Di Benedetto CA, Brodie RJ, Schäfers T. The role of citations
    and other metrics to assess research quality. In: van der Borgh M, Lindgreen A,
    Schäfers T, eds. <i>How to Achieve Societal Impact through Engaged and Collaborative
    Scholarship. A Guide to Purposeful Marketing Research</i>. Cheltenham: Edward
    Elgar Publishing; 2024:279-288. doi:<a href="https://doi.org/10.4337/9781800888531.00026">10.4337/9781800888531.00026</a>'
  apa: 'Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., &#38; Schäfers, T. (2024).
    The role of citations and other metrics to assess research quality. In M. van
    der Borgh, A. Lindgreen, &#38; T. Schäfers (Eds.), <i>How to Achieve Societal
    Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing
    Research</i> (pp. 279–288). Cheltenham: Edward Elgar Publishing. <a href="https://doi.org/10.4337/9781800888531.00026">https://doi.org/10.4337/9781800888531.00026</a>'
  bibtex: '@inbook{Lindgreen_Di Benedetto_Brodie_Schäfers_2024, place={Cheltenham},
    title={The role of citations and other metrics to assess research quality}, DOI={<a
    href="https://doi.org/10.4337/9781800888531.00026">10.4337/9781800888531.00026</a>},
    booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing},
    author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and
    Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers,
    TobiasEditors}, year={2024}, pages={279–288} }'
  chicago: 'Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias
    Schäfers. “The Role of Citations and Other Metrics to Assess Research Quality.”
    In <i>How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research</i>, edited by Michel van der Borgh,
    Adam Lindgreen, and Tobias Schäfers, 279–88. Cheltenham: Edward Elgar Publishing,
    2024. <a href="https://doi.org/10.4337/9781800888531.00026">https://doi.org/10.4337/9781800888531.00026</a>.'
  ieee: 'A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, and T. Schäfers, “The role
    of citations and other metrics to assess research quality,” in <i>How to Achieve
    Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful
    Marketing Research</i>, M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds.
    Cheltenham: Edward Elgar Publishing, 2024, pp. 279–288.'
  mla: Lindgreen, Adam, et al. “The Role of Citations and Other Metrics to Assess
    Research Quality.” <i>How to Achieve Societal Impact through Engaged and Collaborative
    Scholarship. A Guide to Purposeful Marketing Research</i>, edited by Michel van
    der Borgh et al., Edward Elgar Publishing, 2024, pp. 279–88, doi:<a href="https://doi.org/10.4337/9781800888531.00026">10.4337/9781800888531.00026</a>.
  short: 'A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der
    Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through
    Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research,
    Edward Elgar Publishing, Cheltenham, 2024, pp. 279–288.'
date_created: 2024-09-20T12:41:37Z
date_updated: 2026-03-17T15:29:10Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.4337/9781800888531.00026
editor:
- first_name: Michel
  full_name: van der Borgh, Michel
  last_name: van der Borgh
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
language:
- iso: eng
page: 279-288
place: Cheltenham
publication: How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
  A Guide to Purposeful Marketing Research
publication_identifier:
  eisbn:
  - '9781800888531'
  - '9781800888531'
  isbn:
  - '9781800888524'
publication_status: published
publisher: Edward Elgar Publishing
quality_controlled: '1'
status: public
title: The role of citations and other metrics to assess research quality
type: book_chapter
user_id: '220548'
year: '2024'
...
---
_id: '4964'
author:
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: C. Anthony
  full_name: Di Benedetto, C. Anthony
  last_name: Di Benedetto
- first_name: Roderick J.
  full_name: Brodie, Roderick J.
  last_name: Brodie
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-2533-335X/work/167909622
citation:
  alphadin: '<span style="font-variant:small-caps;">Lindgreen, Adam</span> ; <span
    style="font-variant:small-caps;">Di Benedetto, C. Anthony</span> ; <span style="font-variant:small-caps;">Brodie,
    Roderick J.</span> ; <span style="font-variant:small-caps;">Schäfers, Tobias</span>:
    Achieving research quality. In: <span style="font-variant:small-caps;">van der
    Borgh, M.</span> ; <span style="font-variant:small-caps;">Lindgreen, A.</span>
    ; <span style="font-variant:small-caps;">Schäfers, T.</span> (Hrsg.): <i>How to
    Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide
    to Purposeful Marketing Research</i>. Cheltenham : Edward Elgar Publishing, 2024,
    S. 324–332'
  ama: 'Lindgreen A, Di Benedetto CA, Brodie RJ, Schäfers T. Achieving research quality.
    In: van der Borgh M, Lindgreen A, Schäfers T, eds. <i>How to Achieve Societal
    Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing
    Research</i>. Cheltenham: Edward Elgar Publishing; 2024:324-332. doi:<a href="https://doi.org/10.4337/9781800888531.00028">10.4337/9781800888531.00028</a>'
  apa: 'Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., &#38; Schäfers, T. (2024).
    Achieving research quality. In M. van der Borgh, A. Lindgreen, &#38; T. Schäfers
    (Eds.), <i>How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research</i> (pp. 324–332). Cheltenham: Edward
    Elgar Publishing. <a href="https://doi.org/10.4337/9781800888531.00028">https://doi.org/10.4337/9781800888531.00028</a>'
  bibtex: '@inbook{Lindgreen_Di Benedetto_Brodie_Schäfers_2024, place={Cheltenham},
    title={Achieving research quality}, DOI={<a href="https://doi.org/10.4337/9781800888531.00028">10.4337/9781800888531.00028</a>},
    booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing},
    author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and
    Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen, Adam and Schäfers,
    TobiasEditors}, year={2024}, pages={324–332} }'
  chicago: 'Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias
    Schäfers. “Achieving Research Quality.” In <i>How to Achieve Societal Impact through
    Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research</i>,
    edited by Michel van der Borgh, Adam Lindgreen, and Tobias Schäfers, 324–32. Cheltenham:
    Edward Elgar Publishing, 2024. <a href="https://doi.org/10.4337/9781800888531.00028">https://doi.org/10.4337/9781800888531.00028</a>.'
  ieee: 'A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, and T. Schäfers, “Achieving
    research quality,” in <i>How to Achieve Societal Impact through Engaged and Collaborative
    Scholarship. A Guide to Purposeful Marketing Research</i>, M. van der Borgh, A.
    Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar Publishing, 2024, pp.
    324–332.'
  mla: Lindgreen, Adam, et al. “Achieving Research Quality.” <i>How to Achieve Societal
    Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing
    Research</i>, edited by Michel van der Borgh et al., Edward Elgar Publishing,
    2024, pp. 324–32, doi:<a href="https://doi.org/10.4337/9781800888531.00028">10.4337/9781800888531.00028</a>.
  short: 'A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, T. Schäfers, in: M. van der
    Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact through
    Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research,
    Edward Elgar Publishing, Cheltenham, 2024, pp. 324–332.'
date_created: 2024-09-20T12:42:10Z
date_updated: 2026-03-17T15:29:10Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.4337/9781800888531.00028
editor:
- first_name: Michel
  full_name: van der Borgh, Michel
  last_name: van der Borgh
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
language:
- iso: eng
page: 324-332
place: Cheltenham
publication: How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
  A Guide to Purposeful Marketing Research
publication_identifier:
  eisbn:
  - '9781800888531'
  - '9781800888531'
  isbn:
  - '9781800888524'
publication_status: published
publisher: Edward Elgar Publishing
quality_controlled: '1'
status: public
title: Achieving research quality
type: book_chapter
user_id: '220548'
year: '2024'
...
---
_id: '4965'
author:
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: C. Anthony
  full_name: Di Benedetto, C. Anthony
  last_name: Di Benedetto
- first_name: Roderick J.
  full_name: Brodie, Roderick J.
  last_name: Brodie
- first_name: Peter
  full_name: Naudé, Peter
  last_name: Naudé
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-2533-335X/work/167909618
citation:
  alphadin: '<span style="font-variant:small-caps;">Lindgreen, Adam</span> ; <span
    style="font-variant:small-caps;">Di Benedetto, C. Anthony</span> ; <span style="font-variant:small-caps;">Brodie,
    Roderick J.</span> ; <span style="font-variant:small-caps;">Naudé, Peter</span>
    ; <span style="font-variant:small-caps;">Schäfers, Tobias</span>: Translating
    research into teaching. In: <span style="font-variant:small-caps;">van der Borgh,
    M.</span> ; <span style="font-variant:small-caps;">Lindgreen, A.</span> ; <span
    style="font-variant:small-caps;">Schäfers, T.</span> (Hrsg.): <i>How to Achieve
    Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful
    Marketing Research</i>. Cheltenham : Edward Elgar Publishing, 2024, S. 347–363'
  ama: 'Lindgreen A, Di Benedetto CA, Brodie RJ, Naudé P, Schäfers T. Translating
    research into teaching. In: van der Borgh M, Lindgreen A, Schäfers T, eds. <i>How
    to Achieve Societal Impact through Engaged and Collaborative Scholarship. A Guide
    to Purposeful Marketing Research</i>. Cheltenham: Edward Elgar Publishing; 2024:347-363.
    doi:<a href="https://doi.org/10.4337/9781800888531.00031">10.4337/9781800888531.00031</a>'
  apa: 'Lindgreen, A., Di Benedetto, C. A., Brodie, R. J., Naudé, P., &#38; Schäfers,
    T. (2024). Translating research into teaching. In M. van der Borgh, A. Lindgreen,
    &#38; T. Schäfers (Eds.), <i>How to Achieve Societal Impact through Engaged and
    Collaborative Scholarship. A Guide to Purposeful Marketing Research</i> (pp. 347–363).
    Cheltenham: Edward Elgar Publishing. <a href="https://doi.org/10.4337/9781800888531.00031">https://doi.org/10.4337/9781800888531.00031</a>'
  bibtex: '@inbook{Lindgreen_Di Benedetto_Brodie_Naudé_Schäfers_2024, place={Cheltenham},
    title={Translating research into teaching}, DOI={<a href="https://doi.org/10.4337/9781800888531.00031">10.4337/9781800888531.00031</a>},
    booktitle={How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
    A Guide to Purposeful Marketing Research}, publisher={Edward Elgar Publishing},
    author={Lindgreen, Adam and Di Benedetto, C. Anthony and Brodie, Roderick J. and
    Naudé, Peter and Schäfers, Tobias}, editor={van der Borgh, Michel and Lindgreen,
    Adam and Schäfers, TobiasEditors}, year={2024}, pages={347–363} }'
  chicago: 'Lindgreen, Adam, C. Anthony Di Benedetto, Roderick J. Brodie, Peter Naudé,
    and Tobias Schäfers. “Translating Research into Teaching.” In <i>How to Achieve
    Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful
    Marketing Research</i>, edited by Michel van der Borgh, Adam Lindgreen, and Tobias
    Schäfers, 347–63. Cheltenham: Edward Elgar Publishing, 2024. <a href="https://doi.org/10.4337/9781800888531.00031">https://doi.org/10.4337/9781800888531.00031</a>.'
  ieee: 'A. Lindgreen, C. A. Di Benedetto, R. J. Brodie, P. Naudé, and T. Schäfers,
    “Translating research into teaching,” in <i>How to Achieve Societal Impact through
    Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing Research</i>,
    M. van der Borgh, A. Lindgreen, and T. Schäfers, Eds. Cheltenham: Edward Elgar
    Publishing, 2024, pp. 347–363.'
  mla: Lindgreen, Adam, et al. “Translating Research into Teaching.” <i>How to Achieve
    Societal Impact through Engaged and Collaborative Scholarship. A Guide to Purposeful
    Marketing Research</i>, edited by Michel van der Borgh et al., Edward Elgar Publishing,
    2024, pp. 347–63, doi:<a href="https://doi.org/10.4337/9781800888531.00031">10.4337/9781800888531.00031</a>.
  short: 'A. Lindgreen, C.A. Di Benedetto, R.J. Brodie, P. Naudé, T. Schäfers, in:
    M. van der Borgh, A. Lindgreen, T. Schäfers (Eds.), How to Achieve Societal Impact
    through Engaged and Collaborative Scholarship. A Guide to Purposeful Marketing
    Research, Edward Elgar Publishing, Cheltenham, 2024, pp. 347–363.'
date_created: 2024-09-20T12:42:51Z
date_updated: 2026-03-17T15:29:10Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.4337/9781800888531.00031
editor:
- first_name: Michel
  full_name: van der Borgh, Michel
  last_name: van der Borgh
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
language:
- iso: eng
page: 347-363
place: Cheltenham
publication: How to Achieve Societal Impact through Engaged and Collaborative Scholarship.
  A Guide to Purposeful Marketing Research
publication_identifier:
  eisbn:
  - '9781800888531'
  - '9781800888531'
  isbn:
  - '9781800888524'
publication_status: published
publisher: Edward Elgar Publishing
quality_controlled: '1'
status: public
title: Translating research into teaching
type: book_chapter
user_id: '220548'
year: '2024'
...