@article{5404,
  author       = {Schäfers, Tobias and Hülsebusch, Daniela and Cziehso, Gerrit},
  issn         = {0019-8501},
  journal      = {Industrial Marketing Management},
  pages        = {169--178},
  publisher    = {Elsevier BV},
  title        = {{“Come and visit us!”: The effects of factory tour participation on customers}},
  doi          = {10.1016/j.indmarman.2025.01.004},
  volume       = {125},
  year         = {2025},
}

@article{4873,
  author       = {Lauzi, Fabian and Westphal, Jörg and Rangarajan, Deva and Schäfers, Tobias and Parra-Merono, Maria C. and De-Juan-Vigaray, Maria D.},
  issn         = {0019-8501},
  journal      = {Industrial Marketing Management},
  pages        = {47--64},
  publisher    = {Elsevier BV},
  title        = {{Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study}},
  doi          = {10.1016/j.indmarman.2022.11.008},
  volume       = {108},
  year         = {2023},
}