@article{2996,
  author       = {Zoellner, Felix and Schäfers, Tobias},
  issn         = {0021-8499},
  journal      = {Journal of Advertising Research},
  number       = {3},
  pages        = {270--283},
  publisher    = {WARC Limited},
  title        = {{Do Price Promotions Help or Hurt Premium-Product Brands?}},
  doi          = {10.2501/JAR-2015-008},
  volume       = {55},
  year         = {2015},
}