---
_id: '2996'
alternative_title:
- The Impact of Different Price-Promotion Types On Sales and Brand Perception
author:
- first_name: Felix
  full_name: Zoellner, Felix
  last_name: Zoellner
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
citation:
  alphadin: '<span style="font-variant:small-caps;">Zoellner, Felix</span> ; <span
    style="font-variant:small-caps;">Schäfers, Tobias</span>: Do Price Promotions
    Help or Hurt Premium-Product Brands? In: <i>Journal of Advertising Research</i>
    Bd. 55, WARC Limited (2015), Nr. 3, S. 270–283'
  ama: Zoellner F, Schäfers T. Do Price Promotions Help or Hurt Premium-Product Brands?
    <i>Journal of Advertising Research</i>. 2015;55(3):270-283. doi:<a href="https://doi.org/10.2501/JAR-2015-008">10.2501/JAR-2015-008</a>
  apa: Zoellner, F., &#38; Schäfers, T. (2015). Do Price Promotions Help or Hurt Premium-Product
    Brands? <i>Journal of Advertising Research</i>, <i>55</i>(3), 270–283. <a href="https://doi.org/10.2501/JAR-2015-008">https://doi.org/10.2501/JAR-2015-008</a>
  bibtex: '@article{Zoellner_Schäfers_2015, title={Do Price Promotions Help or Hurt
    Premium-Product Brands?}, volume={55}, DOI={<a href="https://doi.org/10.2501/JAR-2015-008">10.2501/JAR-2015-008</a>},
    number={3}, journal={Journal of Advertising Research}, publisher={WARC Limited},
    author={Zoellner, Felix and Schäfers, Tobias}, year={2015}, pages={270–283} }'
  chicago: 'Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt
    Premium-Product Brands?” <i>Journal of Advertising Research</i> 55, no. 3 (2015):
    270–83. <a href="https://doi.org/10.2501/JAR-2015-008">https://doi.org/10.2501/JAR-2015-008</a>.'
  ieee: F. Zoellner and T. Schäfers, “Do Price Promotions Help or Hurt Premium-Product
    Brands?,” <i>Journal of Advertising Research</i>, vol. 55, no. 3, pp. 270–283,
    2015.
  mla: Zoellner, Felix, and Tobias Schäfers. “Do Price Promotions Help or Hurt Premium-Product
    Brands?” <i>Journal of Advertising Research</i>, vol. 55, no. 3, WARC Limited,
    2015, pp. 270–83, doi:<a href="https://doi.org/10.2501/JAR-2015-008">10.2501/JAR-2015-008</a>.
  short: F. Zoellner, T. Schäfers, Journal of Advertising Research 55 (2015) 270–283.
date_created: 2023-05-26T07:30:49Z
date_updated: 2026-03-17T15:28:39Z
doi: 10.2501/JAR-2015-008
intvolume: '        55'
issue: '3'
language:
- iso: eng
page: 270-283
publication: Journal of Advertising Research
publication_identifier:
  issn:
  - 0021-8499
publication_status: published
publisher: WARC Limited
status: public
title: Do Price Promotions Help or Hurt Premium-Product Brands?
type: journal_article
user_id: '216459'
volume: 55
year: '2015'
...