@article{5608,
  author       = {Reutterer, Thomas and Platzer, Michael and Schröder, Nadine},
  issn         = {0167-8116},
  journal      = {International Journal of Research in Marketing},
  number       = {1},
  pages        = {194--215},
  publisher    = {Elsevier BV},
  title        = {{Leveraging purchase regularity for predicting customer behavior the easy way}},
  doi          = {10.1016/j.ijresmar.2020.09.002},
  volume       = {38},
  year         = {2021},
}