[{"volume":38,"date_created":"2025-02-14T20:28:37Z","title":"Leveraging purchase regularity for predicting customer behavior the easy way","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"publication":"International Journal of Research in Marketing","publication_status":"published","issue":"1","user_id":"220548","publication_identifier":{"issn":["0167-8116"]},"type":"journal_article","date_updated":"2026-03-17T15:29:20Z","page":"194-215","publisher":"Elsevier BV","doi":"10.1016/j.ijresmar.2020.09.002","intvolume":"        38","status":"public","author":[{"first_name":"Thomas","full_name":"Reutterer, Thomas","last_name":"Reutterer"},{"full_name":"Platzer, Michael","last_name":"Platzer","first_name":"Michael"},{"orcid":"0000-0002-7190-7510","full_name":"Schröder, Nadine","last_name":"Schröder","first_name":"Nadine","id":"260490","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178618242"}],"citation":{"alphadin":"<span style=\"font-variant:small-caps;\">Reutterer, Thomas</span> ; <span style=\"font-variant:small-caps;\">Platzer, Michael</span> ; <span style=\"font-variant:small-caps;\">Schröder, Nadine</span>: Leveraging purchase regularity for predicting customer behavior the easy way. In: <i>International Journal of Research in Marketing</i> Bd. 38, Elsevier BV (2021), Nr. 1, S. 194–215","apa":"Reutterer, T., Platzer, M., &#38; Schröder, N. (2021). Leveraging purchase regularity for predicting customer behavior the easy way. <i>International Journal of Research in Marketing</i>, <i>38</i>(1), 194–215. <a href=\"https://doi.org/10.1016/j.ijresmar.2020.09.002\">https://doi.org/10.1016/j.ijresmar.2020.09.002</a>","bibtex":"@article{Reutterer_Platzer_Schröder_2021, title={Leveraging purchase regularity for predicting customer behavior the easy way}, volume={38}, DOI={<a href=\"https://doi.org/10.1016/j.ijresmar.2020.09.002\">10.1016/j.ijresmar.2020.09.002</a>}, number={1}, journal={International Journal of Research in Marketing}, publisher={Elsevier BV}, author={Reutterer, Thomas and Platzer, Michael and Schröder, Nadine}, year={2021}, pages={194–215} }","ieee":"T. Reutterer, M. Platzer, and N. Schröder, “Leveraging purchase regularity for predicting customer behavior the easy way,” <i>International Journal of Research in Marketing</i>, vol. 38, no. 1, pp. 194–215, 2021.","mla":"Reutterer, Thomas, et al. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” <i>International Journal of Research in Marketing</i>, vol. 38, no. 1, Elsevier BV, 2021, pp. 194–215, doi:<a href=\"https://doi.org/10.1016/j.ijresmar.2020.09.002\">10.1016/j.ijresmar.2020.09.002</a>.","ama":"Reutterer T, Platzer M, Schröder N. Leveraging purchase regularity for predicting customer behavior the easy way. <i>International Journal of Research in Marketing</i>. 2021;38(1):194-215. doi:<a href=\"https://doi.org/10.1016/j.ijresmar.2020.09.002\">10.1016/j.ijresmar.2020.09.002</a>","short":"T. Reutterer, M. Platzer, N. Schröder, International Journal of Research in Marketing 38 (2021) 194–215.","chicago":"Reutterer, Thomas, Michael Platzer, and Nadine Schröder. “Leveraging Purchase Regularity for Predicting Customer Behavior the Easy Way.” <i>International Journal of Research in Marketing</i> 38, no. 1 (2021): 194–215. <a href=\"https://doi.org/10.1016/j.ijresmar.2020.09.002\">https://doi.org/10.1016/j.ijresmar.2020.09.002</a>."},"language":[{"iso":"eng"}],"_id":"5608","year":"2021"}]