---
_id: '5608'
author:
- first_name: Thomas
  full_name: Reutterer, Thomas
  last_name: Reutterer
- first_name: Michael
  full_name: Platzer, Michael
  last_name: Platzer
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178618242
citation:
  alphadin: '<span style="font-variant:small-caps;">Reutterer, Thomas</span> ; <span
    style="font-variant:small-caps;">Platzer, Michael</span> ; <span style="font-variant:small-caps;">Schröder,
    Nadine</span>: Leveraging purchase regularity for predicting customer behavior
    the easy way. In: <i>International Journal of Research in Marketing</i> Bd. 38,
    Elsevier BV (2021), Nr. 1, S. 194–215'
  ama: Reutterer T, Platzer M, Schröder N. Leveraging purchase regularity for predicting
    customer behavior the easy way. <i>International Journal of Research in Marketing</i>.
    2021;38(1):194-215. doi:<a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">10.1016/j.ijresmar.2020.09.002</a>
  apa: Reutterer, T., Platzer, M., &#38; Schröder, N. (2021). Leveraging purchase
    regularity for predicting customer behavior the easy way. <i>International Journal
    of Research in Marketing</i>, <i>38</i>(1), 194–215. <a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">https://doi.org/10.1016/j.ijresmar.2020.09.002</a>
  bibtex: '@article{Reutterer_Platzer_Schröder_2021, title={Leveraging purchase regularity
    for predicting customer behavior the easy way}, volume={38}, DOI={<a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">10.1016/j.ijresmar.2020.09.002</a>},
    number={1}, journal={International Journal of Research in Marketing}, publisher={Elsevier
    BV}, author={Reutterer, Thomas and Platzer, Michael and Schröder, Nadine}, year={2021},
    pages={194–215} }'
  chicago: 'Reutterer, Thomas, Michael Platzer, and Nadine Schröder. “Leveraging Purchase
    Regularity for Predicting Customer Behavior the Easy Way.” <i>International Journal
    of Research in Marketing</i> 38, no. 1 (2021): 194–215. <a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">https://doi.org/10.1016/j.ijresmar.2020.09.002</a>.'
  ieee: T. Reutterer, M. Platzer, and N. Schröder, “Leveraging purchase regularity
    for predicting customer behavior the easy way,” <i>International Journal of Research
    in Marketing</i>, vol. 38, no. 1, pp. 194–215, 2021.
  mla: Reutterer, Thomas, et al. “Leveraging Purchase Regularity for Predicting Customer
    Behavior the Easy Way.” <i>International Journal of Research in Marketing</i>,
    vol. 38, no. 1, Elsevier BV, 2021, pp. 194–215, doi:<a href="https://doi.org/10.1016/j.ijresmar.2020.09.002">10.1016/j.ijresmar.2020.09.002</a>.
  short: T. Reutterer, M. Platzer, N. Schröder, International Journal of Research
    in Marketing 38 (2021) 194–215.
date_created: 2025-02-14T20:28:37Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1016/j.ijresmar.2020.09.002
intvolume: '        38'
issue: '1'
language:
- iso: eng
page: 194-215
publication: International Journal of Research in Marketing
publication_identifier:
  issn:
  - 0167-8116
publication_status: published
publisher: Elsevier BV
status: public
title: Leveraging purchase regularity for predicting customer behavior the easy way
type: journal_article
user_id: '220548'
volume: 38
year: '2021'
...