@article{5613,
  author       = {Schröder, Nadine and Hruschka, Harald},
  issn         = {0167-9236},
  journal      = {Decision Support Systems},
  pages        = {24--33},
  publisher    = {Elsevier BV},
  title        = {{Comparing alternatives to account for unobserved heterogeneity in direct marketing models}},
  doi          = {10.1016/j.dss.2017.08.005},
  volume       = {103},
  year         = {2017},
}