---
_id: '5613'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178616449
- first_name: Harald
  full_name: Hruschka, Harald
  last_name: Hruschka
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Hruschka, Harald</span>: Comparing alternatives
    to account for unobserved heterogeneity in direct marketing models. In: <i>Decision
    Support Systems</i> Bd. 103, Elsevier BV (2017), S. 24–33'
  ama: Schröder N, Hruschka H. Comparing alternatives to account for unobserved heterogeneity
    in direct marketing models. <i>Decision Support Systems</i>. 2017;103:24-33. doi:<a
    href="https://doi.org/10.1016/j.dss.2017.08.005">10.1016/j.dss.2017.08.005</a>
  apa: Schröder, N., &#38; Hruschka, H. (2017). Comparing alternatives to account
    for unobserved heterogeneity in direct marketing models. <i>Decision Support Systems</i>,
    <i>103</i>, 24–33. <a href="https://doi.org/10.1016/j.dss.2017.08.005">https://doi.org/10.1016/j.dss.2017.08.005</a>
  bibtex: '@article{Schröder_Hruschka_2017, title={Comparing alternatives to account
    for unobserved heterogeneity in direct marketing models}, volume={103}, DOI={<a
    href="https://doi.org/10.1016/j.dss.2017.08.005">10.1016/j.dss.2017.08.005</a>},
    journal={Decision Support Systems}, publisher={Elsevier BV}, author={Schröder,
    Nadine and Hruschka, Harald}, year={2017}, pages={24–33} }'
  chicago: 'Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account
    for Unobserved Heterogeneity in Direct Marketing Models.” <i>Decision Support
    Systems</i> 103 (2017): 24–33. <a href="https://doi.org/10.1016/j.dss.2017.08.005">https://doi.org/10.1016/j.dss.2017.08.005</a>.'
  ieee: N. Schröder and H. Hruschka, “Comparing alternatives to account for unobserved
    heterogeneity in direct marketing models,” <i>Decision Support Systems</i>, vol.
    103, pp. 24–33, 2017.
  mla: Schröder, Nadine, and Harald Hruschka. “Comparing Alternatives to Account for
    Unobserved Heterogeneity in Direct Marketing Models.” <i>Decision Support Systems</i>,
    vol. 103, Elsevier BV, 2017, pp. 24–33, doi:<a href="https://doi.org/10.1016/j.dss.2017.08.005">10.1016/j.dss.2017.08.005</a>.
  short: N. Schröder, H. Hruschka, Decision Support Systems 103 (2017) 24–33.
date_created: 2025-02-14T20:30:20Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1016/j.dss.2017.08.005
intvolume: '       103'
language:
- iso: eng
page: 24-33
publication: Decision Support Systems
publication_identifier:
  issn:
  - 0167-9236
publication_status: published
publisher: Elsevier BV
status: public
title: Comparing alternatives to account for unobserved heterogeneity in direct marketing
  models
type: journal_article
user_id: '220548'
volume: 103
year: '2017'
...