[{"main_file_link":[{"open_access":"1"}],"citation":{"apa":"Schröder, N., Schultz, C. D., Paetz, F., Grzadziel, A., &#38; Clegg, M. (2025). Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. <i>Schmalenbach Journal of Business Research</i>. <a href=\"https://doi.org/10.1007/s41471-025-00214-9\">https://doi.org/10.1007/s41471-025-00214-9</a>","chicago":"Schröder, Nadine, Carsten D. Schultz, Friederike Paetz, Alicja Grzadziel, and Melanie Clegg. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” <i>Schmalenbach Journal of Business Research</i>, 2025. <a href=\"https://doi.org/10.1007/s41471-025-00214-9\">https://doi.org/10.1007/s41471-025-00214-9</a>.","ama":"Schröder N, Schultz CD, Paetz F, Grzadziel A, Clegg M. Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. <i>Schmalenbach Journal of Business Research</i>. 2025. doi:<a href=\"https://doi.org/10.1007/s41471-025-00214-9\">10.1007/s41471-025-00214-9</a>","bibtex":"@article{Schröder_Schultz_Paetz_Grzadziel_Clegg_2025, title={Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice}, DOI={<a href=\"https://doi.org/10.1007/s41471-025-00214-9\">10.1007/s41471-025-00214-9</a>}, journal={Schmalenbach Journal of Business Research}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Schultz, Carsten D. and Paetz, Friederike and Grzadziel, Alicja and Clegg, Melanie}, year={2025} }","short":"N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel, M. Clegg, Schmalenbach Journal of Business Research (2025).","ieee":"N. Schröder, C. D. Schultz, F. Paetz, A. Grzadziel, and M. Clegg, “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice,” <i>Schmalenbach Journal of Business Research</i>, 2025.","mla":"Schröder, Nadine, et al. “Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice.” <i>Schmalenbach Journal of Business Research</i>, Springer Science and Business Media LLC, 2025, doi:<a href=\"https://doi.org/10.1007/s41471-025-00214-9\">10.1007/s41471-025-00214-9</a>.","alphadin":"<span style=\"font-variant:small-caps;\">Schröder, Nadine</span> ; <span style=\"font-variant:small-caps;\">Schultz, Carsten D.</span> ; <span style=\"font-variant:small-caps;\">Paetz, Friederike</span> ; <span style=\"font-variant:small-caps;\">Grzadziel, Alicja</span> ; <span style=\"font-variant:small-caps;\">Clegg, Melanie</span>: Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. In: <i>Schmalenbach Journal of Business Research</i>, Springer Science and Business Media LLC (2025)"},"_id":"6176","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"author":[{"id":"260490","full_name":"Schröder, Nadine","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-7190-7510/work/193555104","last_name":"Schröder","orcid":"0000-0002-7190-7510","first_name":"Nadine"},{"full_name":"Schultz, Carsten D.","first_name":"Carsten D.","last_name":"Schultz"},{"full_name":"Paetz, Friederike","first_name":"Friederike","last_name":"Paetz"},{"full_name":"Grzadziel, Alicja","first_name":"Alicja","last_name":"Grzadziel"},{"last_name":"Clegg","first_name":"Melanie","full_name":"Clegg, Melanie"}],"status":"public","publication":"Schmalenbach Journal of Business Research","date_updated":"2026-03-17T15:29:27Z","date_created":"2025-09-09T09:15:39Z","publication_status":"published","user_id":"263827","publication_identifier":{"eissn":["2366-6153"],"issn":["0341-2687"]},"language":[{"iso":"eng"}],"oa":"1","title":"Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice","year":"2025","type":"journal_article","doi":"10.1007/s41471-025-00214-9","alternative_id":["6177"],"tmp":{"image":"/images/cc_by.png","short":"CC BY (4.0)","name":"Creative Commons Attribution 4.0 International Public License (CC-BY 4.0)","legal_code_url":"https://creativecommons.org/licenses/by/4.0/legalcode"},"publisher":"Springer Science and Business Media LLC"}]