---
_id: '6176'
alternative_id:
- '6177'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/193555104
- first_name: Carsten D.
  full_name: Schultz, Carsten D.
  last_name: Schultz
- first_name: Friederike
  full_name: Paetz, Friederike
  last_name: Paetz
- first_name: Alicja
  full_name: Grzadziel, Alicja
  last_name: Grzadziel
- first_name: Melanie
  full_name: Clegg, Melanie
  last_name: Clegg
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Schultz, Carsten D.</span> ; <span style="font-variant:small-caps;">Paetz,
    Friederike</span> ; <span style="font-variant:small-caps;">Grzadziel, Alicja</span>
    ; <span style="font-variant:small-caps;">Clegg, Melanie</span>: Unraveling the
    Influence: Exploring the Role of User Generated Content Along the Customer Journey
    and Understanding Its Relevance for Research and Practice. In: <i>Schmalenbach
    Journal of Business Research</i>, Springer Science and Business Media LLC (2025)'
  ama: 'Schröder N, Schultz CD, Paetz F, Grzadziel A, Clegg M. Unraveling the Influence:
    Exploring the Role of User Generated Content Along the Customer Journey and Understanding
    Its Relevance for Research and Practice. <i>Schmalenbach Journal of Business Research</i>.
    2025. doi:<a href="https://doi.org/10.1007/s41471-025-00214-9">10.1007/s41471-025-00214-9</a>'
  apa: 'Schröder, N., Schultz, C. D., Paetz, F., Grzadziel, A., &#38; Clegg, M. (2025).
    Unraveling the Influence: Exploring the Role of User Generated Content Along the
    Customer Journey and Understanding Its Relevance for Research and Practice. <i>Schmalenbach
    Journal of Business Research</i>. <a href="https://doi.org/10.1007/s41471-025-00214-9">https://doi.org/10.1007/s41471-025-00214-9</a>'
  bibtex: '@article{Schröder_Schultz_Paetz_Grzadziel_Clegg_2025, title={Unraveling
    the Influence: Exploring the Role of User Generated Content Along the Customer
    Journey and Understanding Its Relevance for Research and Practice}, DOI={<a href="https://doi.org/10.1007/s41471-025-00214-9">10.1007/s41471-025-00214-9</a>},
    journal={Schmalenbach Journal of Business Research}, publisher={Springer Science
    and Business Media LLC}, author={Schröder, Nadine and Schultz, Carsten D. and
    Paetz, Friederike and Grzadziel, Alicja and Clegg, Melanie}, year={2025} }'
  chicago: 'Schröder, Nadine, Carsten D. Schultz, Friederike Paetz, Alicja Grzadziel,
    and Melanie Clegg. “Unraveling the Influence: Exploring the Role of User Generated
    Content Along the Customer Journey and Understanding Its Relevance for Research
    and Practice.” <i>Schmalenbach Journal of Business Research</i>, 2025. <a href="https://doi.org/10.1007/s41471-025-00214-9">https://doi.org/10.1007/s41471-025-00214-9</a>.'
  ieee: 'N. Schröder, C. D. Schultz, F. Paetz, A. Grzadziel, and M. Clegg, “Unraveling
    the Influence: Exploring the Role of User Generated Content Along the Customer
    Journey and Understanding Its Relevance for Research and Practice,” <i>Schmalenbach
    Journal of Business Research</i>, 2025.'
  mla: 'Schröder, Nadine, et al. “Unraveling the Influence: Exploring the Role of
    User Generated Content Along the Customer Journey and Understanding Its Relevance
    for Research and Practice.” <i>Schmalenbach Journal of Business Research</i>,
    Springer Science and Business Media LLC, 2025, doi:<a href="https://doi.org/10.1007/s41471-025-00214-9">10.1007/s41471-025-00214-9</a>.'
  short: N. Schröder, C.D. Schultz, F. Paetz, A. Grzadziel, M. Clegg, Schmalenbach
    Journal of Business Research (2025).
date_created: 2025-09-09T09:15:39Z
date_updated: 2026-03-17T15:29:27Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1007/s41471-025-00214-9
language:
- iso: eng
main_file_link:
- open_access: '1'
oa: '1'
publication: Schmalenbach Journal of Business Research
publication_identifier:
  eissn:
  - 2366-6153
  issn:
  - 0341-2687
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: 'Unraveling the Influence: Exploring the Role of User Generated Content Along
  the Customer Journey and Understanding Its Relevance for Research and Practice'
tmp:
  image: /images/cc_by.png
  legal_code_url: https://creativecommons.org/licenses/by/4.0/legalcode
  name: Creative Commons Attribution 4.0 International Public License (CC-BY 4.0)
  short: CC BY (4.0)
type: journal_article
user_id: '263827'
year: '2025'
...