@article{5612,
  author       = {Schröder, Nadine},
  issn         = {0344-1369},
  journal      = {Marketing ZFP},
  number       = {2},
  pages        = {27--37},
  publisher    = {Verlag C.H.Beck oHG},
  title        = {{Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases}},
  doi          = {10.15358/0344-1369-2017-2-27},
  volume       = {39},
  year         = {2017},
}