[{"page":"27-37","publisher":"Verlag C.H.Beck oHG","date_updated":"2026-03-17T15:29:20Z","intvolume":"        39","doi":"10.15358/0344-1369-2017-2-27","status":"public","author":[{"first_name":"Nadine","id":"260490","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178616581","orcid":"0000-0002-7190-7510","full_name":"Schröder, Nadine","last_name":"Schröder"}],"citation":{"alphadin":"<span style=\"font-variant:small-caps;\">Schröder, Nadine</span>: Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. In: <i>Marketing ZFP</i> Bd. 39, Verlag C.H.Beck oHG (2017), Nr. 2, S. 27–37","bibtex":"@article{Schröder_2017, title={Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases}, volume={39}, DOI={<a href=\"https://doi.org/10.15358/0344-1369-2017-2-27\">10.15358/0344-1369-2017-2-27</a>}, number={2}, journal={Marketing ZFP}, publisher={Verlag C.H.Beck oHG}, author={Schröder, Nadine}, year={2017}, pages={27–37} }","apa":"Schröder, N. (2017). Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. <i>Marketing ZFP</i>, <i>39</i>(2), 27–37. <a href=\"https://doi.org/10.15358/0344-1369-2017-2-27\">https://doi.org/10.15358/0344-1369-2017-2-27</a>","ieee":"N. Schröder, “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases,” <i>Marketing ZFP</i>, vol. 39, no. 2, pp. 27–37, 2017.","mla":"Schröder, Nadine. “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases.” <i>Marketing ZFP</i>, vol. 39, no. 2, Verlag C.H.Beck oHG, 2017, pp. 27–37, doi:<a href=\"https://doi.org/10.15358/0344-1369-2017-2-27\">10.15358/0344-1369-2017-2-27</a>.","ama":"Schröder N. Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases. <i>Marketing ZFP</i>. 2017;39(2):27-37. doi:<a href=\"https://doi.org/10.15358/0344-1369-2017-2-27\">10.15358/0344-1369-2017-2-27</a>","chicago":"Schröder, Nadine. “Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases.” <i>Marketing ZFP</i> 39, no. 2 (2017): 27–37. <a href=\"https://doi.org/10.15358/0344-1369-2017-2-27\">https://doi.org/10.15358/0344-1369-2017-2-27</a>.","short":"N. Schröder, Marketing ZFP 39 (2017) 27–37."},"language":[{"iso":"eng"}],"year":"2017","_id":"5612","volume":39,"title":"Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases","date_created":"2025-02-14T20:29:59Z","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"publication":"Marketing ZFP","publication_status":"published","issue":"2","user_id":"220548","publication_identifier":{"issn":["0344-1369"]},"type":"journal_article"}]