[{"date_created":"2025-02-14T20:31:01Z","title":"Response measurement and optimization of direct mailings","volume":62,"department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"publication":"Journal für Betriebswirtschaft","publication_status":"published","issue":"3-4","publication_identifier":{"eissn":["1614-631X"],"issn":["0344-9327"]},"type":"journal_article","user_id":"220548","doi":"10.1007/s11301-012-0088-3","intvolume":"        62","date_updated":"2026-03-17T15:29:20Z","publisher":"Springer Science and Business Media LLC","page":"261-308","author":[{"last_name":"Schröder","full_name":"Schröder, Nadine","orcid":"0000-0002-7190-7510","id":"260490","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178613840","first_name":"Nadine"},{"full_name":"Hruschka, Harald","last_name":"Hruschka","first_name":"Harald"}],"citation":{"alphadin":"<span style=\"font-variant:small-caps;\">Schröder, Nadine</span> ; <span style=\"font-variant:small-caps;\">Hruschka, Harald</span>: Response measurement and optimization of direct mailings. In: <i>Journal für Betriebswirtschaft</i> Bd. 62, Springer Science and Business Media LLC (2012), Nr. 3–4, S. 261–308","bibtex":"@article{Schröder_Hruschka_2012, title={Response measurement and optimization of direct mailings}, volume={62}, DOI={<a href=\"https://doi.org/10.1007/s11301-012-0088-3\">10.1007/s11301-012-0088-3</a>}, number={3–4}, journal={Journal für Betriebswirtschaft}, publisher={Springer Science and Business Media LLC}, author={Schröder, Nadine and Hruschka, Harald}, year={2012}, pages={261–308} }","apa":"Schröder, N., &#38; Hruschka, H. (2012). Response measurement and optimization of direct mailings. <i>Journal Für Betriebswirtschaft</i>, <i>62</i>(3–4), 261–308. <a href=\"https://doi.org/10.1007/s11301-012-0088-3\">https://doi.org/10.1007/s11301-012-0088-3</a>","ieee":"N. Schröder and H. Hruschka, “Response measurement and optimization of direct mailings,” <i>Journal für Betriebswirtschaft</i>, vol. 62, no. 3–4, pp. 261–308, 2012.","mla":"Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization of Direct Mailings.” <i>Journal Für Betriebswirtschaft</i>, vol. 62, no. 3–4, Springer Science and Business Media LLC, 2012, pp. 261–308, doi:<a href=\"https://doi.org/10.1007/s11301-012-0088-3\">10.1007/s11301-012-0088-3</a>.","ama":"Schröder N, Hruschka H. Response measurement and optimization of direct mailings. <i>Journal für Betriebswirtschaft</i>. 2012;62(3-4):261-308. doi:<a href=\"https://doi.org/10.1007/s11301-012-0088-3\">10.1007/s11301-012-0088-3</a>","chicago":"Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization of Direct Mailings.” <i>Journal Für Betriebswirtschaft</i> 62, no. 3–4 (2012): 261–308. <a href=\"https://doi.org/10.1007/s11301-012-0088-3\">https://doi.org/10.1007/s11301-012-0088-3</a>.","short":"N. Schröder, H. Hruschka, Journal Für Betriebswirtschaft 62 (2012) 261–308."},"status":"public","_id":"5615","year":"2012","language":[{"iso":"eng"}]}]