---
_id: '5615'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178613840
- first_name: Harald
  full_name: Hruschka, Harald
  last_name: Hruschka
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Hruschka, Harald</span>: Response measurement
    and optimization of direct mailings. In: <i>Journal für Betriebswirtschaft</i>
    Bd. 62, Springer Science and Business Media LLC (2012), Nr. 3–4, S. 261–308'
  ama: Schröder N, Hruschka H. Response measurement and optimization of direct mailings.
    <i>Journal für Betriebswirtschaft</i>. 2012;62(3-4):261-308. doi:<a href="https://doi.org/10.1007/s11301-012-0088-3">10.1007/s11301-012-0088-3</a>
  apa: Schröder, N., &#38; Hruschka, H. (2012). Response measurement and optimization
    of direct mailings. <i>Journal Für Betriebswirtschaft</i>, <i>62</i>(3–4), 261–308.
    <a href="https://doi.org/10.1007/s11301-012-0088-3">https://doi.org/10.1007/s11301-012-0088-3</a>
  bibtex: '@article{Schröder_Hruschka_2012, title={Response measurement and optimization
    of direct mailings}, volume={62}, DOI={<a href="https://doi.org/10.1007/s11301-012-0088-3">10.1007/s11301-012-0088-3</a>},
    number={3–4}, journal={Journal für Betriebswirtschaft}, publisher={Springer Science
    and Business Media LLC}, author={Schröder, Nadine and Hruschka, Harald}, year={2012},
    pages={261–308} }'
  chicago: 'Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization
    of Direct Mailings.” <i>Journal Für Betriebswirtschaft</i> 62, no. 3–4 (2012):
    261–308. <a href="https://doi.org/10.1007/s11301-012-0088-3">https://doi.org/10.1007/s11301-012-0088-3</a>.'
  ieee: N. Schröder and H. Hruschka, “Response measurement and optimization of direct
    mailings,” <i>Journal für Betriebswirtschaft</i>, vol. 62, no. 3–4, pp. 261–308,
    2012.
  mla: Schröder, Nadine, and Harald Hruschka. “Response Measurement and Optimization
    of Direct Mailings.” <i>Journal Für Betriebswirtschaft</i>, vol. 62, no. 3–4,
    Springer Science and Business Media LLC, 2012, pp. 261–308, doi:<a href="https://doi.org/10.1007/s11301-012-0088-3">10.1007/s11301-012-0088-3</a>.
  short: N. Schröder, H. Hruschka, Journal Für Betriebswirtschaft 62 (2012) 261–308.
date_created: 2025-02-14T20:31:01Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1007/s11301-012-0088-3
intvolume: '        62'
issue: 3-4
language:
- iso: eng
page: 261-308
publication: Journal für Betriebswirtschaft
publication_identifier:
  eissn:
  - 1614-631X
  issn:
  - 0344-9327
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: Response measurement and optimization of direct mailings
type: journal_article
user_id: '220548'
volume: 62
year: '2012'
...