@article{2998,
  author       = {Neudecker, Niels and Esch, Franz-Rudolf and Schäfers, Tobias and Valussi, Sandro},
  issn         = {07426046},
  journal      = {Psychology & Marketing},
  number       = {11},
  pages        = {946--957},
  publisher    = {Wiley},
  title        = {{Message Reframing in Advertising}},
  doi          = {10.1002/mar.20745},
  volume       = {31},
  year         = {2014},
}