[{"page":"946-957","publisher":"Wiley","date_updated":"2026-03-17T15:28:39Z","intvolume":"        31","doi":"10.1002/mar.20745","status":"public","author":[{"full_name":"Neudecker, Niels","last_name":"Neudecker","first_name":"Niels"},{"first_name":"Franz-Rudolf","full_name":"Esch, Franz-Rudolf","last_name":"Esch"},{"first_name":"Tobias","id":"253685","last_name":"Schäfers","orcid":"0000-0002-2533-335X","full_name":"Schäfers, Tobias"},{"first_name":"Sandro","last_name":"Valussi","full_name":"Valussi, Sandro"}],"citation":{"chicago":"Neudecker, Niels, Franz-Rudolf Esch, Tobias Schäfers, and Sandro Valussi. “Message Reframing in Advertising.” <i>Psychology &#38; Marketing</i> 31, no. 11 (2014): 946–57. <a href=\"https://doi.org/10.1002/mar.20745\">https://doi.org/10.1002/mar.20745</a>.","short":"N. Neudecker, F.-R. Esch, T. Schäfers, S. Valussi, Psychology &#38; Marketing 31 (2014) 946–957.","mla":"Neudecker, Niels, et al. “Message Reframing in Advertising.” <i>Psychology &#38; Marketing</i>, vol. 31, no. 11, Wiley, 2014, pp. 946–57, doi:<a href=\"https://doi.org/10.1002/mar.20745\">10.1002/mar.20745</a>.","ama":"Neudecker N, Esch F-R, Schäfers T, Valussi S. Message Reframing in Advertising. <i>Psychology &#38; Marketing</i>. 2014;31(11):946-957. doi:<a href=\"https://doi.org/10.1002/mar.20745\">10.1002/mar.20745</a>","ieee":"N. Neudecker, F.-R. Esch, T. Schäfers, and S. Valussi, “Message Reframing in Advertising,” <i>Psychology &#38; Marketing</i>, vol. 31, no. 11, pp. 946–957, 2014.","alphadin":"<span style=\"font-variant:small-caps;\">Neudecker, Niels</span> ; <span style=\"font-variant:small-caps;\">Esch, Franz-Rudolf</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Valussi, Sandro</span>: Message Reframing in Advertising. In: <i>Psychology &#38; Marketing</i> Bd. 31, Wiley (2014), Nr. 11, S. 946–957","apa":"Neudecker, N., Esch, F.-R., Schäfers, T., &#38; Valussi, S. (2014). Message Reframing in Advertising. <i>Psychology &#38; Marketing</i>, <i>31</i>(11), 946–957. <a href=\"https://doi.org/10.1002/mar.20745\">https://doi.org/10.1002/mar.20745</a>","bibtex":"@article{Neudecker_Esch_Schäfers_Valussi_2014, title={Message Reframing in Advertising}, volume={31}, DOI={<a href=\"https://doi.org/10.1002/mar.20745\">10.1002/mar.20745</a>}, number={11}, journal={Psychology &#38; Marketing}, publisher={Wiley}, author={Neudecker, Niels and Esch, Franz-Rudolf and Schäfers, Tobias and Valussi, Sandro}, year={2014}, pages={946–957} }"},"language":[{"iso":"eng"}],"year":"2014","_id":"2998","volume":31,"title":"Message Reframing in Advertising","date_created":"2023-05-26T07:30:51Z","alternative_title":["MESSAGE REFRAMING IN ADVERTISING"],"publication_status":"published","issue":"11","publication":"Psychology & Marketing","user_id":"216459","type":"journal_article","publication_identifier":{"issn":["07426046"]}}]