---
_id: '2998'
alternative_title:
- MESSAGE REFRAMING IN ADVERTISING
author:
- first_name: Niels
  full_name: Neudecker, Niels
  last_name: Neudecker
- first_name: Franz-Rudolf
  full_name: Esch, Franz-Rudolf
  last_name: Esch
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
- first_name: Sandro
  full_name: Valussi, Sandro
  last_name: Valussi
citation:
  alphadin: '<span style="font-variant:small-caps;">Neudecker, Niels</span> ; <span
    style="font-variant:small-caps;">Esch, Franz-Rudolf</span> ; <span style="font-variant:small-caps;">Schäfers,
    Tobias</span> ; <span style="font-variant:small-caps;">Valussi, Sandro</span>:
    Message Reframing in Advertising. In: <i>Psychology &#38; Marketing</i> Bd. 31,
    Wiley (2014), Nr. 11, S. 946–957'
  ama: Neudecker N, Esch F-R, Schäfers T, Valussi S. Message Reframing in Advertising.
    <i>Psychology &#38; Marketing</i>. 2014;31(11):946-957. doi:<a href="https://doi.org/10.1002/mar.20745">10.1002/mar.20745</a>
  apa: Neudecker, N., Esch, F.-R., Schäfers, T., &#38; Valussi, S. (2014). Message
    Reframing in Advertising. <i>Psychology &#38; Marketing</i>, <i>31</i>(11), 946–957.
    <a href="https://doi.org/10.1002/mar.20745">https://doi.org/10.1002/mar.20745</a>
  bibtex: '@article{Neudecker_Esch_Schäfers_Valussi_2014, title={Message Reframing
    in Advertising}, volume={31}, DOI={<a href="https://doi.org/10.1002/mar.20745">10.1002/mar.20745</a>},
    number={11}, journal={Psychology &#38; Marketing}, publisher={Wiley}, author={Neudecker,
    Niels and Esch, Franz-Rudolf and Schäfers, Tobias and Valussi, Sandro}, year={2014},
    pages={946–957} }'
  chicago: 'Neudecker, Niels, Franz-Rudolf Esch, Tobias Schäfers, and Sandro Valussi.
    “Message Reframing in Advertising.” <i>Psychology &#38; Marketing</i> 31, no.
    11 (2014): 946–57. <a href="https://doi.org/10.1002/mar.20745">https://doi.org/10.1002/mar.20745</a>.'
  ieee: N. Neudecker, F.-R. Esch, T. Schäfers, and S. Valussi, “Message Reframing
    in Advertising,” <i>Psychology &#38; Marketing</i>, vol. 31, no. 11, pp. 946–957,
    2014.
  mla: Neudecker, Niels, et al. “Message Reframing in Advertising.” <i>Psychology
    &#38; Marketing</i>, vol. 31, no. 11, Wiley, 2014, pp. 946–57, doi:<a href="https://doi.org/10.1002/mar.20745">10.1002/mar.20745</a>.
  short: N. Neudecker, F.-R. Esch, T. Schäfers, S. Valussi, Psychology &#38; Marketing
    31 (2014) 946–957.
date_created: 2023-05-26T07:30:51Z
date_updated: 2026-03-17T15:28:39Z
doi: 10.1002/mar.20745
intvolume: '        31'
issue: '11'
language:
- iso: eng
page: 946-957
publication: Psychology & Marketing
publication_identifier:
  issn:
  - '07426046'
publication_status: published
publisher: Wiley
status: public
title: Message Reframing in Advertising
type: journal_article
user_id: '216459'
volume: 31
year: '2014'
...