@article{2994,
  author       = {Benoit (nee Moeller), Sabine and Schäfers, Tobias and Heider, Raphael},
  issn         = {09696989},
  journal      = {Journal of Retailing and Consumer Services},
  pages        = {32--42},
  publisher    = {Elsevier BV},
  title        = {{Understanding on-the-go consumption: Identifying and quantifying its determinants}},
  doi          = {10.1016/j.jretconser.2016.03.003},
  volume       = {31},
  year         = {2016},
}