---
_id: '2986'
author:
- first_name: Joe
  full_name: Cobbs, Joe
  last_name: Cobbs
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
- first_name: Mark D.
  full_name: Groza, Mark D.
  last_name: Groza
citation:
  alphadin: '<span style="font-variant:small-caps;">Cobbs, Joe</span> ; <span style="font-variant:small-caps;">Schäfers,
    Tobias</span> ; <span style="font-variant:small-caps;">Groza, Mark D.</span>:
    Construal level effects in sponsorship-linked marketing: informativeness and timing
    of announcements. In: <i>Journal of Marketing Theory and Practice</i> Bd. 28,
    Informa UK Limited (2020), Nr. 4, S. 357–372'
  ama: 'Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked
    marketing: informativeness and timing of announcements. <i>Journal of Marketing
    Theory and Practice</i>. 2020;28(4):357-372. doi:<a href="https://doi.org/10.1080/10696679.2020.1768869">10.1080/10696679.2020.1768869</a>'
  apa: 'Cobbs, J., Schäfers, T., &#38; Groza, M. D. (2020). Construal level effects
    in sponsorship-linked marketing: informativeness and timing of announcements.
    <i>Journal of Marketing Theory and Practice</i>, <i>28</i>(4), 357–372. <a href="https://doi.org/10.1080/10696679.2020.1768869">https://doi.org/10.1080/10696679.2020.1768869</a>'
  bibtex: '@article{Cobbs_Schäfers_Groza_2020, title={Construal level effects in sponsorship-linked
    marketing: informativeness and timing of announcements}, volume={28}, DOI={<a
    href="https://doi.org/10.1080/10696679.2020.1768869">10.1080/10696679.2020.1768869</a>},
    number={4}, journal={Journal of Marketing Theory and Practice}, publisher={Informa
    UK Limited}, author={Cobbs, Joe and Schäfers, Tobias and Groza, Mark D.}, year={2020},
    pages={357–372} }'
  chicago: 'Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects
    in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.”
    <i>Journal of Marketing Theory and Practice</i> 28, no. 4 (2020): 357–72. <a href="https://doi.org/10.1080/10696679.2020.1768869">https://doi.org/10.1080/10696679.2020.1768869</a>.'
  ieee: 'J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked
    marketing: informativeness and timing of announcements,” <i>Journal of Marketing
    Theory and Practice</i>, vol. 28, no. 4, pp. 357–372, 2020.'
  mla: 'Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing:
    Informativeness and Timing of Announcements.” <i>Journal of Marketing Theory and
    Practice</i>, vol. 28, no. 4, Informa UK Limited, 2020, pp. 357–72, doi:<a href="https://doi.org/10.1080/10696679.2020.1768869">10.1080/10696679.2020.1768869</a>.'
  short: J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice
    28 (2020) 357–372.
date_created: 2023-05-26T07:30:35Z
date_updated: 2026-03-17T15:28:39Z
doi: 10.1080/10696679.2020.1768869
intvolume: '        28'
issue: '4'
language:
- iso: eng
page: 357-372
publication: Journal of Marketing Theory and Practice
publication_identifier:
  eissn:
  - 1944-7175
  issn:
  - 1069-6679
publication_status: published
publisher: Informa UK Limited
quality_controlled: '1'
status: public
title: 'Construal level effects in sponsorship-linked marketing: informativeness and
  timing of announcements'
type: journal_article
user_id: '253685'
volume: 28
year: '2020'
...