---
_id: '5610'
author:
- first_name: Nadine
  full_name: Schröder, Nadine
  id: '260490'
  last_name: Schröder
  orcid: 0000-0002-7190-7510
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7190-7510/work/178617369
- first_name: Andreas
  full_name: Falke, Andreas
  last_name: Falke
- first_name: Harald
  full_name: Hruschka, Harald
  last_name: Hruschka
- first_name: Thomas
  full_name: Reutterer, Thomas
  last_name: Reutterer
citation:
  alphadin: '<span style="font-variant:small-caps;">Schröder, Nadine</span> ; <span
    style="font-variant:small-caps;">Falke, Andreas</span> ; <span style="font-variant:small-caps;">Hruschka,
    Harald</span> ; <span style="font-variant:small-caps;">Reutterer, Thomas</span>:
    Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. In:
    <i>Journal of Interactive Marketing</i> Bd. 47, SAGE Publications (2019), Nr. 1,
    S. 181–197'
  ama: 'Schröder N, Falke A, Hruschka H, Reutterer T. Analyzing the Browsing Basket:
    A Latent Interests-Based Segmentation Tool. <i>Journal of Interactive Marketing</i>.
    2019;47(1):181-197. doi:<a href="https://doi.org/10.1016/j.intmar.2019.05.003">10.1016/j.intmar.2019.05.003</a>'
  apa: 'Schröder, N., Falke, A., Hruschka, H., &#38; Reutterer, T. (2019). Analyzing
    the Browsing Basket: A Latent Interests-Based Segmentation Tool. <i>Journal of
    Interactive Marketing</i>, <i>47</i>(1), 181–197. <a href="https://doi.org/10.1016/j.intmar.2019.05.003">https://doi.org/10.1016/j.intmar.2019.05.003</a>'
  bibtex: '@article{Schröder_Falke_Hruschka_Reutterer_2019, title={Analyzing the Browsing
    Basket: A Latent Interests-Based Segmentation Tool}, volume={47}, DOI={<a href="https://doi.org/10.1016/j.intmar.2019.05.003">10.1016/j.intmar.2019.05.003</a>},
    number={1}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications},
    author={Schröder, Nadine and Falke, Andreas and Hruschka, Harald and Reutterer,
    Thomas}, year={2019}, pages={181–197} }'
  chicago: 'Schröder, Nadine, Andreas Falke, Harald Hruschka, and Thomas Reutterer.
    “Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.” <i>Journal
    of Interactive Marketing</i> 47, no. 1 (2019): 181–97. <a href="https://doi.org/10.1016/j.intmar.2019.05.003">https://doi.org/10.1016/j.intmar.2019.05.003</a>.'
  ieee: 'N. Schröder, A. Falke, H. Hruschka, and T. Reutterer, “Analyzing the Browsing
    Basket: A Latent Interests-Based Segmentation Tool,” <i>Journal of Interactive
    Marketing</i>, vol. 47, no. 1, pp. 181–197, 2019.'
  mla: 'Schröder, Nadine, et al. “Analyzing the Browsing Basket: A Latent Interests-Based
    Segmentation Tool.” <i>Journal of Interactive Marketing</i>, vol. 47, no. 1, SAGE
    Publications, 2019, pp. 181–97, doi:<a href="https://doi.org/10.1016/j.intmar.2019.05.003">10.1016/j.intmar.2019.05.003</a>.'
  short: N. Schröder, A. Falke, H. Hruschka, T. Reutterer, Journal of Interactive
    Marketing 47 (2019) 181–197.
date_created: 2025-02-14T20:29:22Z
date_updated: 2026-03-17T15:29:20Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.1016/j.intmar.2019.05.003
intvolume: '        47'
issue: '1'
language:
- iso: eng
page: 181-197
publication: Journal of Interactive Marketing
publication_identifier:
  eissn:
  - 1520-6653
  issn:
  - 1094-9968
publication_status: published
publisher: SAGE Publications
status: public
title: 'Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool'
type: journal_article
user_id: '220548'
volume: 47
year: '2019'
...