@article{2997,
  author       = {Schamari, Julia and Schäfers, Tobias},
  issn         = {10949968},
  journal      = {Journal of Interactive Marketing},
  pages        = {20--33},
  publisher    = {SAGE Publications},
  title        = {{Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement}},
  doi          = {10.1016/j.intmar.2014.12.001},
  volume       = {30},
  year         = {2015},
}