[{"volume":30,"date_created":"2023-05-26T07:30:50Z","title":"Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement","publication_status":"published","publication":"Journal of Interactive Marketing","user_id":"216459","type":"journal_article","publication_identifier":{"issn":["10949968"]},"date_updated":"2026-03-17T15:28:39Z","publisher":"SAGE Publications","page":"20-33","doi":"10.1016/j.intmar.2014.12.001","intvolume":"        30","status":"public","author":[{"full_name":"Schamari, Julia","last_name":"Schamari","first_name":"Julia"},{"id":"253685","first_name":"Tobias","full_name":"Schäfers, Tobias","orcid":"0000-0002-2533-335X","last_name":"Schäfers"}],"citation":{"ieee":"J. Schamari and T. Schäfers, “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement,” <i>Journal of Interactive Marketing</i>, vol. 30, pp. 20–33, 2015.","bibtex":"@article{Schamari_Schäfers_2015, title={Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement}, volume={30}, DOI={<a href=\"https://doi.org/10.1016/j.intmar.2014.12.001\">10.1016/j.intmar.2014.12.001</a>}, journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schamari, Julia and Schäfers, Tobias}, year={2015}, pages={20–33} }","apa":"Schamari, J., &#38; Schäfers, T. (2015). Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. <i>Journal of Interactive Marketing</i>, <i>30</i>, 20–33. <a href=\"https://doi.org/10.1016/j.intmar.2014.12.001\">https://doi.org/10.1016/j.intmar.2014.12.001</a>","alphadin":"<span style=\"font-variant:small-caps;\">Schamari, Julia</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span>: Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. In: <i>Journal of Interactive Marketing</i> Bd. 30, SAGE Publications (2015), S. 20–33","short":"J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.","chicago":"Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” <i>Journal of Interactive Marketing</i> 30 (2015): 20–33. <a href=\"https://doi.org/10.1016/j.intmar.2014.12.001\">https://doi.org/10.1016/j.intmar.2014.12.001</a>.","ama":"Schamari J, Schäfers T. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. <i>Journal of Interactive Marketing</i>. 2015;30:20-33. doi:<a href=\"https://doi.org/10.1016/j.intmar.2014.12.001\">10.1016/j.intmar.2014.12.001</a>","mla":"Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.” <i>Journal of Interactive Marketing</i>, vol. 30, SAGE Publications, 2015, pp. 20–33, doi:<a href=\"https://doi.org/10.1016/j.intmar.2014.12.001\">10.1016/j.intmar.2014.12.001</a>."},"language":[{"iso":"eng"}],"_id":"2997","year":"2015"}]