---
_id: '2997'
author:
- first_name: Julia
  full_name: Schamari, Julia
  last_name: Schamari
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
citation:
  alphadin: '<span style="font-variant:small-caps;">Schamari, Julia</span> ; <span
    style="font-variant:small-caps;">Schäfers, Tobias</span>: Leaving the Home Turf:
    How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive
    Consumer Engagement. In: <i>Journal of Interactive Marketing</i> Bd. 30, SAGE
    Publications (2015), S. 20–33'
  ama: 'Schamari J, Schäfers T. Leaving the Home Turf: How Brands Can Use Webcare
    on Consumer-generated Platforms to Increase Positive Consumer Engagement. <i>Journal
    of Interactive Marketing</i>. 2015;30:20-33. doi:<a href="https://doi.org/10.1016/j.intmar.2014.12.001">10.1016/j.intmar.2014.12.001</a>'
  apa: 'Schamari, J., &#38; Schäfers, T. (2015). Leaving the Home Turf: How Brands
    Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer
    Engagement. <i>Journal of Interactive Marketing</i>, <i>30</i>, 20–33. <a href="https://doi.org/10.1016/j.intmar.2014.12.001">https://doi.org/10.1016/j.intmar.2014.12.001</a>'
  bibtex: '@article{Schamari_Schäfers_2015, title={Leaving the Home Turf: How Brands
    Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer
    Engagement}, volume={30}, DOI={<a href="https://doi.org/10.1016/j.intmar.2014.12.001">10.1016/j.intmar.2014.12.001</a>},
    journal={Journal of Interactive Marketing}, publisher={SAGE Publications}, author={Schamari,
    Julia and Schäfers, Tobias}, year={2015}, pages={20–33} }'
  chicago: 'Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands
    Can Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer
    Engagement.” <i>Journal of Interactive Marketing</i> 30 (2015): 20–33. <a href="https://doi.org/10.1016/j.intmar.2014.12.001">https://doi.org/10.1016/j.intmar.2014.12.001</a>.'
  ieee: 'J. Schamari and T. Schäfers, “Leaving the Home Turf: How Brands Can Use Webcare
    on Consumer-generated Platforms to Increase Positive Consumer Engagement,” <i>Journal
    of Interactive Marketing</i>, vol. 30, pp. 20–33, 2015.'
  mla: 'Schamari, Julia, and Tobias Schäfers. “Leaving the Home Turf: How Brands Can
    Use Webcare on Consumer-Generated Platforms to Increase Positive Consumer Engagement.”
    <i>Journal of Interactive Marketing</i>, vol. 30, SAGE Publications, 2015, pp.
    20–33, doi:<a href="https://doi.org/10.1016/j.intmar.2014.12.001">10.1016/j.intmar.2014.12.001</a>.'
  short: J. Schamari, T. Schäfers, Journal of Interactive Marketing 30 (2015) 20–33.
date_created: 2023-05-26T07:30:50Z
date_updated: 2026-03-17T15:28:39Z
doi: 10.1016/j.intmar.2014.12.001
intvolume: '        30'
language:
- iso: eng
page: 20-33
publication: Journal of Interactive Marketing
publication_identifier:
  issn:
  - '10949968'
publication_status: published
publisher: SAGE Publications
status: public
title: 'Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms
  to Increase Positive Consumer Engagement'
type: journal_article
user_id: '216459'
volume: 30
year: '2015'
...