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Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. <i>Marketing Review St. Gallen</i>, <i>29</i>(3), 22–27. <a href=\"https://doi.org/10.1365/s11621-012-0133-6\">https://doi.org/10.1365/s11621-012-0133-6</a>","bibtex":"@article{Moser_Schäfers_Meise_2012, title={Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India}, volume={29}, DOI={<a href=\"https://doi.org/10.1365/s11621-012-0133-6\">10.1365/s11621-012-0133-6</a>}, number={3}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Moser, Roger and Schäfers, Tobias and Meise, Jan Niklas}, year={2012}, pages={22–27} }","alphadin":"<span style=\"font-variant:small-caps;\">Moser, Roger</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Meise, Jan Niklas</span>: Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. In: <i>Marketing Review St. Gallen</i> Bd. 29, Springer Science and Business Media LLC (2012), Nr. 3, S. 22–27","ieee":"R. Moser, T. Schäfers, and J. N. Meise, “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India,” <i>Marketing Review St. Gallen</i>, vol. 29, no. 3, pp. 22–27, 2012.","ama":"Moser R, Schäfers T, Meise JN. Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India. <i>Marketing Review St Gallen</i>. 2012;29(3):22-27. doi:<a href=\"https://doi.org/10.1365/s11621-012-0133-6\">10.1365/s11621-012-0133-6</a>","mla":"Moser, Roger, et al. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” <i>Marketing Review St. Gallen</i>, vol. 29, no. 3, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:<a href=\"https://doi.org/10.1365/s11621-012-0133-6\">10.1365/s11621-012-0133-6</a>.","chicago":"Moser, Roger, Tobias Schäfers, and Jan Niklas Meise. “Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India.” <i>Marketing Review St. Gallen</i> 29, no. 3 (2012): 22–27. <a href=\"https://doi.org/10.1365/s11621-012-0133-6\">https://doi.org/10.1365/s11621-012-0133-6</a>.","short":"R. Moser, T. Schäfers, J.N. 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Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung. <i>Marketing Review St. Gallen</i>, <i>29</i>(4), 54–59. <a href=\"https://doi.org/10.1365/s11621-012-0152-3\">https://doi.org/10.1365/s11621-012-0152-3</a>","bibtex":"@article{Schamari_Schäfers_2012, title={Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung}, volume={29}, DOI={<a href=\"https://doi.org/10.1365/s11621-012-0152-3\">10.1365/s11621-012-0152-3</a>}, number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science and Business Media LLC}, author={Schamari, Julia and Schäfers, Tobias}, year={2012}, pages={54–59} }"},"author":[{"last_name":"Schamari","full_name":"Schamari, Julia","first_name":"Julia"},{"full_name":"Schäfers, Tobias","orcid":"0000-0002-2533-335X","last_name":"Schäfers","id":"253685","first_name":"Tobias"}],"status":"public","doi":"10.1365/s11621-012-0152-3","intvolume":"        29","date_updated":"2026-03-17T15:28:39Z","publisher":"Springer Science and Business Media LLC","page":"54-59"},{"citation":{"ieee":"R. Gresel, T. Schäfers, and J. Basting, “Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen,” <i>Marketing Review St. Gallen</i>, vol. 29, no. 4, pp. 22–27, 2012.","alphadin":"<span style=\"font-variant:small-caps;\">Gresel, Ronja</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Basting, Jochen</span>: Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen. 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