---
_id: '3002'
author:
- first_name: Roger
  full_name: Moser, Roger
  last_name: Moser
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
- first_name: Jan Niklas
  full_name: Meise, Jan Niklas
  last_name: Meise
citation:
  alphadin: '<span style="font-variant:small-caps;">Moser, Roger</span> ; <span style="font-variant:small-caps;">Schäfers,
    Tobias</span> ; <span style="font-variant:small-caps;">Meise, Jan Niklas</span>:
    Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned
    from India. In: <i>Marketing Review St. Gallen</i> Bd. 29, Springer Science and
    Business Media LLC (2012), Nr. 3, S. 22–27'
  ama: Moser R, Schäfers T, Meise JN. Consumer Preferences for Product Transparency
    in Emerging Markets – Lessons Learned from India. <i>Marketing Review St Gallen</i>.
    2012;29(3):22-27. doi:<a href="https://doi.org/10.1365/s11621-012-0133-6">10.1365/s11621-012-0133-6</a>
  apa: Moser, R., Schäfers, T., &#38; Meise, J. N. (2012). Consumer Preferences for
    Product Transparency in Emerging Markets – Lessons Learned from India. <i>Marketing
    Review St. Gallen</i>, <i>29</i>(3), 22–27. <a href="https://doi.org/10.1365/s11621-012-0133-6">https://doi.org/10.1365/s11621-012-0133-6</a>
  bibtex: '@article{Moser_Schäfers_Meise_2012, title={Consumer Preferences for Product
    Transparency in Emerging Markets – Lessons Learned from India}, volume={29}, DOI={<a
    href="https://doi.org/10.1365/s11621-012-0133-6">10.1365/s11621-012-0133-6</a>},
    number={3}, journal={Marketing Review St. Gallen}, publisher={Springer Science
    and Business Media LLC}, author={Moser, Roger and Schäfers, Tobias and Meise,
    Jan Niklas}, year={2012}, pages={22–27} }'
  chicago: 'Moser, Roger, Tobias Schäfers, and Jan Niklas Meise. “Consumer Preferences
    for Product Transparency in Emerging Markets – Lessons Learned from India.” <i>Marketing
    Review St. Gallen</i> 29, no. 3 (2012): 22–27. <a href="https://doi.org/10.1365/s11621-012-0133-6">https://doi.org/10.1365/s11621-012-0133-6</a>.'
  ieee: R. Moser, T. Schäfers, and J. N. Meise, “Consumer Preferences for Product
    Transparency in Emerging Markets – Lessons Learned from India,” <i>Marketing Review
    St. Gallen</i>, vol. 29, no. 3, pp. 22–27, 2012.
  mla: Moser, Roger, et al. “Consumer Preferences for Product Transparency in Emerging
    Markets – Lessons Learned from India.” <i>Marketing Review St. Gallen</i>, vol.
    29, no. 3, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:<a href="https://doi.org/10.1365/s11621-012-0133-6">10.1365/s11621-012-0133-6</a>.
  short: R. Moser, T. Schäfers, J.N. Meise, Marketing Review St. Gallen 29 (2012)
    22–27.
date_created: 2023-05-26T07:30:57Z
date_updated: 2026-03-17T15:28:39Z
doi: 10.1365/s11621-012-0133-6
intvolume: '        29'
issue: '3'
language:
- iso: eng
page: 22-27
publication: Marketing Review St. Gallen
publication_identifier:
  eissn:
  - 1865-7516
  issn:
  - 1865-6544
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: Consumer Preferences for Product Transparency in Emerging Markets – Lessons
  Learned from India
type: journal_article
user_id: '216459'
volume: 29
year: '2012'
...
---
_id: '3004'
author:
- first_name: Julia
  full_name: Schamari, Julia
  last_name: Schamari
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
citation:
  alphadin: '<span style="font-variant:small-caps;">Schamari, Julia</span> ; <span
    style="font-variant:small-caps;">Schäfers, Tobias</span>: Strategisches Social-Media-Measurement
    – Wege zur Effektivitäts- und Effizienzmessung. In: <i>Marketing Review St. Gallen</i>
    Bd. 29, Springer Science and Business Media LLC (2012), Nr. 4, S. 54–59'
  ama: Schamari J, Schäfers T. Strategisches Social-Media-Measurement – Wege zur Effektivitäts-
    und Effizienzmessung. <i>Marketing Review St Gallen</i>. 2012;29(4):54-59. doi:<a
    href="https://doi.org/10.1365/s11621-012-0152-3">10.1365/s11621-012-0152-3</a>
  apa: Schamari, J., &#38; Schäfers, T. (2012). Strategisches Social-Media-Measurement
    – Wege zur Effektivitäts- und Effizienzmessung. <i>Marketing Review St. Gallen</i>,
    <i>29</i>(4), 54–59. <a href="https://doi.org/10.1365/s11621-012-0152-3">https://doi.org/10.1365/s11621-012-0152-3</a>
  bibtex: '@article{Schamari_Schäfers_2012, title={Strategisches Social-Media-Measurement
    – Wege zur Effektivitäts- und Effizienzmessung}, volume={29}, DOI={<a href="https://doi.org/10.1365/s11621-012-0152-3">10.1365/s11621-012-0152-3</a>},
    number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science
    and Business Media LLC}, author={Schamari, Julia and Schäfers, Tobias}, year={2012},
    pages={54–59} }'
  chicago: 'Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement
    – Wege zur Effektivitäts- und Effizienzmessung.” <i>Marketing Review St. Gallen</i>
    29, no. 4 (2012): 54–59. <a href="https://doi.org/10.1365/s11621-012-0152-3">https://doi.org/10.1365/s11621-012-0152-3</a>.'
  ieee: J. Schamari and T. Schäfers, “Strategisches Social-Media-Measurement – Wege
    zur Effektivitäts- und Effizienzmessung,” <i>Marketing Review St. Gallen</i>,
    vol. 29, no. 4, pp. 54–59, 2012.
  mla: Schamari, Julia, and Tobias Schäfers. “Strategisches Social-Media-Measurement
    – Wege zur Effektivitäts- und Effizienzmessung.” <i>Marketing Review St. Gallen</i>,
    vol. 29, no. 4, Springer Science and Business Media LLC, 2012, pp. 54–59, doi:<a
    href="https://doi.org/10.1365/s11621-012-0152-3">10.1365/s11621-012-0152-3</a>.
  short: J. Schamari, T. Schäfers, Marketing Review St. Gallen 29 (2012) 54–59.
date_created: 2023-05-26T07:30:59Z
date_updated: 2026-03-17T15:28:39Z
doi: 10.1365/s11621-012-0152-3
intvolume: '        29'
issue: '4'
language:
- iso: ger
page: 54-59
publication: Marketing Review St. Gallen
publication_identifier:
  eissn:
  - 1865-7516
  issn:
  - 1865-6544
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: Strategisches Social-Media-Measurement – Wege zur Effektivitäts- und Effizienzmessung
type: journal_article
user_id: '216459'
volume: 29
year: '2012'
...
---
_id: '3005'
author:
- first_name: Ronja
  full_name: Gresel, Ronja
  last_name: Gresel
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '253685'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
- first_name: Jochen
  full_name: Basting, Jochen
  last_name: Basting
citation:
  alphadin: '<span style="font-variant:small-caps;">Gresel, Ronja</span> ; <span style="font-variant:small-caps;">Schäfers,
    Tobias</span> ; <span style="font-variant:small-caps;">Basting, Jochen</span>:
    Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung von
    Vertrauen. In: <i>Marketing Review St. Gallen</i> Bd. 29, Springer Science and
    Business Media LLC (2012), Nr. 4, S. 22–27'
  ama: Gresel R, Schäfers T, Basting J. Trusted Friends – Die Nutzung von Social Media
    zur Generierung und Förderung von Vertrauen. <i>Marketing Review St Gallen</i>.
    2012;29(4):22-27. doi:<a href="https://doi.org/10.1365/s11621-012-0147-0">10.1365/s11621-012-0147-0</a>
  apa: Gresel, R., Schäfers, T., &#38; Basting, J. (2012). Trusted Friends – Die Nutzung
    von Social Media zur Generierung und Förderung von Vertrauen. <i>Marketing Review
    St. Gallen</i>, <i>29</i>(4), 22–27. <a href="https://doi.org/10.1365/s11621-012-0147-0">https://doi.org/10.1365/s11621-012-0147-0</a>
  bibtex: '@article{Gresel_Schäfers_Basting_2012, title={Trusted Friends – Die Nutzung
    von Social Media zur Generierung und Förderung von Vertrauen}, volume={29}, DOI={<a
    href="https://doi.org/10.1365/s11621-012-0147-0">10.1365/s11621-012-0147-0</a>},
    number={4}, journal={Marketing Review St. Gallen}, publisher={Springer Science
    and Business Media LLC}, author={Gresel, Ronja and Schäfers, Tobias and Basting,
    Jochen}, year={2012}, pages={22–27} }'
  chicago: 'Gresel, Ronja, Tobias Schäfers, and Jochen Basting. “Trusted Friends –
    Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen.” <i>Marketing
    Review St. Gallen</i> 29, no. 4 (2012): 22–27. <a href="https://doi.org/10.1365/s11621-012-0147-0">https://doi.org/10.1365/s11621-012-0147-0</a>.'
  ieee: R. Gresel, T. Schäfers, and J. Basting, “Trusted Friends – Die Nutzung von
    Social Media zur Generierung und Förderung von Vertrauen,” <i>Marketing Review
    St. Gallen</i>, vol. 29, no. 4, pp. 22–27, 2012.
  mla: Gresel, Ronja, et al. “Trusted Friends – Die Nutzung von Social Media zur Generierung
    und Förderung von Vertrauen.” <i>Marketing Review St. Gallen</i>, vol. 29, no.
    4, Springer Science and Business Media LLC, 2012, pp. 22–27, doi:<a href="https://doi.org/10.1365/s11621-012-0147-0">10.1365/s11621-012-0147-0</a>.
  short: R. Gresel, T. Schäfers, J. Basting, Marketing Review St. Gallen 29 (2012)
    22–27.
date_created: 2023-05-26T07:31:01Z
date_updated: 2026-03-17T15:28:39Z
doi: 10.1365/s11621-012-0147-0
intvolume: '        29'
issue: '4'
language:
- iso: ger
page: 22-27
publication: Marketing Review St. Gallen
publication_identifier:
  eissn:
  - 1865-7516
  issn:
  - 1865-6544
publication_status: published
publisher: Springer Science and Business Media LLC
status: public
title: Trusted Friends – Die Nutzung von Social Media zur Generierung und Förderung
  von Vertrauen
type: journal_article
user_id: '216459'
volume: 29
year: '2012'
...