[{"volume":11,"title":"Integration of Successful Customer Engagement for SMEs on Social Media","date_created":"2024-05-25T23:02:14Z","department":[{"_id":"4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21"}],"quality_controlled":"1","publication_status":"published","publication":"European Conference on Social Media","issue":"1","keyword":["Social Media","Facebook","Customer Engagement","SME","User Interaction","Business Communication"],"user_id":"220548","main_file_link":[{"url":"https://papers.academic-conferences.org/index.php/ecsm/article/view/2308","open_access":"1"}],"type":"conference","publication_identifier":{"issn":["2055-7213"],"eissn":["2055-7221"]},"oa":"1","tmp":{"name":"Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)","image":"/images/cc_by_nc_nd.png","short":"CC BY-NC-ND (4.0)","legal_code_url":"https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode"},"publisher":"Academic Conferences International Ltd","page":"273-281","date_updated":"2026-03-17T15:29:03Z","intvolume":"        11","doi":"10.34190/ecsm.11.1.2308","conference":{"name":"European Conference on Social Media","location":"Brighton","start_date":"2024-05-30","end_date":"2024-05-31"},"status":"public","citation":{"ama":"Wattenberg M. Integration of Successful Customer Engagement for SMEs on Social Media. In: <i>European Conference on Social Media</i>. Vol 11. Academic Conferences International Ltd; 2024:273-281. doi:<a href=\"https://doi.org/10.34190/ecsm.11.1.2308\">10.34190/ecsm.11.1.2308</a>","mla":"Wattenberg, Malte. “Integration of Successful Customer Engagement for SMEs on Social Media.” <i>European Conference on Social Media</i>, vol. 11, no. 1, Academic Conferences International Ltd, 2024, pp. 273–81, doi:<a href=\"https://doi.org/10.34190/ecsm.11.1.2308\">10.34190/ecsm.11.1.2308</a>.","short":"M. Wattenberg, in: European Conference on Social Media, Academic Conferences International Ltd, 2024, pp. 273–281.","chicago":"Wattenberg, Malte. “Integration of Successful Customer Engagement for SMEs on Social Media.” In <i>European Conference on Social Media</i>, 11:273–81. Academic Conferences International Ltd, 2024. <a href=\"https://doi.org/10.34190/ecsm.11.1.2308\">https://doi.org/10.34190/ecsm.11.1.2308</a>.","apa":"Wattenberg, M. (2024). Integration of Successful Customer Engagement for SMEs on Social Media. In <i>European Conference on Social Media</i> (Vol. 11, pp. 273–281). Brighton: Academic Conferences International Ltd. <a href=\"https://doi.org/10.34190/ecsm.11.1.2308\">https://doi.org/10.34190/ecsm.11.1.2308</a>","bibtex":"@inproceedings{Wattenberg_2024, title={Integration of Successful Customer Engagement for SMEs on Social Media}, volume={11}, DOI={<a href=\"https://doi.org/10.34190/ecsm.11.1.2308\">10.34190/ecsm.11.1.2308</a>}, number={1}, booktitle={European Conference on Social Media}, publisher={Academic Conferences International Ltd}, author={Wattenberg, Malte}, year={2024}, pages={273–281} }","alphadin":"<span style=\"font-variant:small-caps;\">Wattenberg, Malte</span>: Integration of Successful Customer Engagement for SMEs on Social Media. In: <i>European Conference on Social Media</i>. Bd. 11 : Academic Conferences International Ltd, 2024, S. 273–281","ieee":"M. Wattenberg, “Integration of Successful Customer Engagement for SMEs on Social Media,” in <i>European Conference on Social Media</i>, Brighton, 2024, vol. 11, no. 1, pp. 273–281."},"author":[{"first_name":"Malte","id":"207361","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0001-5628-2877/work/160363924","last_name":"Wattenberg","orcid":"0000-0001-5628-2877","full_name":"Wattenberg, Malte"}],"language":[{"iso":"eng"}],"year":"2024","_id":"4591"}]