@article{3066,
  author       = {Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger, Klaus and Lampón, Jesús},
  issn         = {0885-8624},
  journal      = {Journal of Business & Industrial Marketing},
  keywords     = {Value co-creation, Qualitative research, Business strategy, Customer retention, Dynamic capabilities, Industrial marketing},
  number       = {3},
  pages        = {409--420},
  publisher    = {Emerald Publishing Limited},
  title        = {{Value co-creation, dynamic capabilities and customer retention in industrial markets}},
  doi          = {10.1108/JBIM-10-2014-0215},
  volume       = {33},
  year         = {2017},
}