@inproceedings{6032,
  author       = {Haas, Christian and Kampe, Tim},
  booktitle    = {KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.},
  keywords     = {Künstliche Intelligenz, Content-Marketing, Website, Marketingcontrolling},
  location     = {Bielefeld},
  title        = {{KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website}},
  year         = {2025},
}

@misc{3219,
  author       = {Wördenweber, Martin},
  isbn         = {978-3-503-20647-6},
  keywords     = {Funktionsbereichscontrolling, Kennzahlenanalyse, Controlling, opoerativ, Beschaffung, Transportlogisitik, Produktion, Marketing, Investition, Finanzen, Personal},
  pages        = {671},
  publisher    = {ESV Erich Schmidt Verlag},
  title        = {{Operatives Controlling - Band 2}},
  year         = {2022},
}

@inproceedings{3128,
  author       = {Starke, Eliza and Stegemann, Manuel and Linde, Janine Julia and Krafft, Manfred},
  keywords     = {value-based advertising, advertising effectiveness, eco-tourism, sustainability marketing},
  location     = {Istanbul},
  title        = {{How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness}},
  year         = {2022},
}

@article{3066,
  author       = {Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger, Klaus and Lampón, Jesús},
  issn         = {0885-8624},
  journal      = {Journal of Business & Industrial Marketing},
  keywords     = {Value co-creation, Qualitative research, Business strategy, Customer retention, Dynamic capabilities, Industrial marketing},
  number       = {3},
  pages        = {409--420},
  publisher    = {Emerald Publishing Limited},
  title        = {{Value co-creation, dynamic capabilities and customer retention in industrial markets}},
  doi          = {10.1108/JBIM-10-2014-0215},
  volume       = {33},
  year         = {2017},
}