---
_id: '6032'
author:
- first_name: Christian
  full_name: Haas, Christian
  last_name: Haas
- first_name: Tim
  full_name: Kampe, Tim
  id: '222105'
  last_name: Kampe
  orcid: 0000-0003-1217-1360
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0003-1217-1360/work/186977134
citation:
  alphadin: '<span style="font-variant:small-caps;">Haas, Christian</span> ; <span
    style="font-variant:small-caps;">Kampe, Tim</span>: KI im Content Marketing -
    Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website.
    In: <i>KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.</i>, 2025'
  ama: 'Haas C, Kampe T. KI im Content Marketing - Auswirkungen, Potentiale und Optionen
    für Unternehmen am Beispiel der Website. In: <i>KI@HSBI Kongress 2025 „Zukunft
    Im Fokus“, Bielefeld, 03.06.</i> ; 2025.'
  apa: Haas, C., &#38; Kampe, T. (2025). KI im Content Marketing - Auswirkungen, Potentiale
    und Optionen für Unternehmen am Beispiel der Website. In <i>KI@HSBI Kongress 2025
    „Zukunft im Fokus“, Bielefeld, 03.06.</i> Bielefeld.
  bibtex: '@inproceedings{Haas_Kampe_2025, title={KI im Content Marketing - Auswirkungen,
    Potentiale und Optionen für Unternehmen am Beispiel der Website}, booktitle={KI@HSBI
    Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.}, author={Haas, Christian
    and Kampe, Tim}, year={2025} }'
  chicago: Haas, Christian, and Tim Kampe. “KI Im Content Marketing - Auswirkungen,
    Potentiale Und Optionen Für Unternehmen Am Beispiel Der Website.” In <i>KI@HSBI
    Kongress 2025 „Zukunft Im Fokus“, Bielefeld, 03.06.</i>, 2025.
  ieee: C. Haas and T. Kampe, “KI im Content Marketing - Auswirkungen, Potentiale
    und Optionen für Unternehmen am Beispiel der Website,” in <i>KI@HSBI Kongress
    2025 „Zukunft im Fokus“, Bielefeld, 03.06.</i>, Bielefeld, 2025.
  mla: Haas, Christian, and Tim Kampe. “KI Im Content Marketing - Auswirkungen, Potentiale
    Und Optionen Für Unternehmen Am Beispiel Der Website.” <i>KI@HSBI Kongress 2025
    „Zukunft Im Fokus“, Bielefeld, 03.06.</i>, 2025.
  short: 'C. Haas, T. Kampe, in: KI@HSBI Kongress 2025 „Zukunft Im Fokus“, Bielefeld,
    03.06., 2025.'
conference:
  end_date: 2025-06-03
  location: Bielefeld
  name: KI@HSBI Kongress 2025 „Zukunft im Fokus“
  start_date: 2025-06-03
date_created: 2025-06-30T20:20:03Z
date_updated: 2026-03-17T15:29:25Z
keyword:
- Künstliche Intelligenz
- Content-Marketing
- Website
- Marketingcontrolling
language:
- iso: eng
publication: KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.
status: public
title: KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen
  am Beispiel der Website
type: conference
user_id: '222105'
year: '2025'
...
---
_id: '3219'
alternative_title:
- Kennzahlenanalyse der betrieblichen Funktionsbereiche - Grundlagen, Methoden, Techniken
author:
- first_name: Martin
  full_name: Wördenweber, Martin
  id: '33899'
  last_name: Wördenweber
citation:
  alphadin: '<span style="font-variant:small-caps;">Wördenweber, Martin</span>: <i>Operatives
    Controlling - Band 2</i>. 3. Aufl. Berlin : ESV Erich Schmidt Verlag, 2022'
  ama: 'Wördenweber M. <i>Operatives Controlling - Band 2</i>. 3rd ed. Berlin: ESV
    Erich Schmidt Verlag; 2022.'
  apa: 'Wördenweber, M. (2022). <i>Operatives Controlling - Band 2</i> (3rd ed.).
    Berlin: ESV Erich Schmidt Verlag.'
  bibtex: '@book{Wördenweber_2022, place={Berlin}, edition={3}, title={Operatives
    Controlling - Band 2}, publisher={ESV Erich Schmidt Verlag}, author={Wördenweber,
    Martin}, year={2022} }'
  chicago: 'Wördenweber, Martin. <i>Operatives Controlling - Band 2</i>. 3rd ed. Berlin:
    ESV Erich Schmidt Verlag, 2022.'
  ieee: 'M. Wördenweber, <i>Operatives Controlling - Band 2</i>, 3rd ed. Berlin: ESV
    Erich Schmidt Verlag, 2022.'
  mla: Wördenweber, Martin. <i>Operatives Controlling - Band 2</i>. 3rd ed., ESV Erich
    Schmidt Verlag, 2022.
  short: M. Wördenweber, Operatives Controlling - Band 2, 3rd ed., ESV Erich Schmidt
    Verlag, Berlin, 2022.
date_created: 2023-06-06T15:40:49Z
date_updated: 2026-03-17T15:28:42Z
edition: '3'
keyword:
- Funktionsbereichscontrolling
- Kennzahlenanalyse
- Controlling
- opoerativ
- Beschaffung
- Transportlogisitik
- Produktion
- Marketing
- Investition
- Finanzen
- Personal
language:
- iso: ger
page: '671'
place: Berlin
publication_identifier:
  isbn:
  - 978-3-503-20647-6
publication_status: published
publisher: ESV Erich Schmidt Verlag
status: public
title: Operatives Controlling - Band 2
type: textbook
user_id: '216459'
year: '2022'
...
---
_id: '3128'
author:
- first_name: Eliza
  full_name: Starke, Eliza
  last_name: Starke
- first_name: Manuel
  full_name: Stegemann, Manuel
  id: '245919'
  last_name: Stegemann
- first_name: Janine Julia
  full_name: Linde, Janine Julia
  last_name: Linde
- first_name: Manfred
  full_name: Krafft, Manfred
  last_name: Krafft
citation:
  alphadin: '<span style="font-variant:small-caps;">Starke, Eliza</span> ; <span style="font-variant:small-caps;">Stegemann,
    Manuel</span> ; <span style="font-variant:small-caps;">Linde, Janine Julia</span>
    ; <span style="font-variant:small-caps;">Krafft, Manfred</span>: How to Communicate
    Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness.
    In: , 2022'
  ama: 'Starke E, Stegemann M, Linde JJ, Krafft M. How to Communicate Sustainability
    in Tourism: Examining Value-Based Drivers for Advertising Effectiveness. In: ;
    2022.'
  apa: 'Starke, E., Stegemann, M., Linde, J. J., &#38; Krafft, M. (2022). How to Communicate
    Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness.
    Presented at the Annual Business Administration Conference, Istanbul.'
  bibtex: '@inproceedings{Starke_Stegemann_Linde_Krafft_2022, title={How to Communicate
    Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness},
    author={Starke, Eliza and Stegemann, Manuel and Linde, Janine Julia and Krafft,
    Manfred}, year={2022} }'
  chicago: 'Starke, Eliza, Manuel Stegemann, Janine Julia Linde, and Manfred Krafft.
    “How to Communicate Sustainability in Tourism: Examining Value-Based Drivers for
    Advertising Effectiveness,” 2022.'
  ieee: 'E. Starke, M. Stegemann, J. J. Linde, and M. Krafft, “How to Communicate
    Sustainability in Tourism: Examining Value-Based Drivers for Advertising Effectiveness,”
    presented at the Annual Business Administration Conference, Istanbul, 2022.'
  mla: 'Starke, Eliza, et al. <i>How to Communicate Sustainability in Tourism: Examining
    Value-Based Drivers for Advertising Effectiveness</i>. 2022.'
  short: 'E. Starke, M. Stegemann, J.J. Linde, M. Krafft, in: 2022.'
conference:
  end_date: 2022-11-18
  location: Istanbul
  name: Annual Business Administration Conference
  start_date: 2022-11-18
date_created: 2023-05-31T19:47:35Z
date_updated: 2026-03-17T15:28:41Z
file:
- access_level: open_access
  content_type: application/pdf
  creator: mstegemann3
  date_created: 2023-05-31T19:46:21Z
  date_updated: 2023-05-31T19:46:21Z
  file_id: '3129'
  file_name: Paper_ABAC_Conference_2022_reviewed.pdf
  file_size: 1489877
  relation: main_file
  success: 1
file_date_updated: 2023-05-31T19:46:21Z
has_accepted_license: '1'
keyword:
- value-based advertising
- advertising effectiveness
- eco-tourism
- sustainability marketing
language:
- iso: eng
oa: '1'
quality_controlled: '1'
status: public
title: 'How to Communicate Sustainability in Tourism: Examining Value-Based Drivers
  for Advertising Effectiveness'
type: conference
urn: urn:nbn:de:hbz:bi10-31281
user_id: '216459'
year: '2022'
...
---
_id: '3066'
article_type: original
author:
- first_name: Michael W.
  full_name: Preikschas, Michael W.
  last_name: Preikschas
- first_name: Pablo
  full_name: Cabanelas, Pablo
  last_name: Cabanelas
- first_name: Klaus
  full_name: Rüdiger, Klaus
  id: '220250'
  last_name: Rüdiger
- first_name: Jesús
  full_name: Lampón, Jesús
  last_name: Lampón
citation:
  alphadin: '<span style="font-variant:small-caps;">Preikschas, Michael W.</span>
    ; <span style="font-variant:small-caps;">Cabanelas, Pablo</span> ; <span style="font-variant:small-caps;">Rüdiger,
    Klaus</span> ; <span style="font-variant:small-caps;">Lampón, Jesús</span>: Value
    co-creation, dynamic capabilities and customer retention in industrial markets.
    In: <i>Journal of Business &#38; Industrial Marketing</i> Bd. 33, Emerald Publishing
    Limited (2017), Nr. 3, S. 409–420'
  ama: Preikschas MW, Cabanelas P, Rüdiger K, Lampón J. Value co-creation, dynamic
    capabilities and customer retention in industrial markets. <i>Journal of Business
    &#38; Industrial Marketing</i>. 2017;33(3):409-420. doi:<a href="https://doi.org/10.1108/JBIM-10-2014-0215">10.1108/JBIM-10-2014-0215</a>
  apa: Preikschas, M. W., Cabanelas, P., Rüdiger, K., &#38; Lampón, J. (2017). Value
    co-creation, dynamic capabilities and customer retention in industrial markets.
    <i>Journal of Business &#38; Industrial Marketing</i>, <i>33</i>(3), 409–420.
    <a href="https://doi.org/10.1108/JBIM-10-2014-0215">https://doi.org/10.1108/JBIM-10-2014-0215</a>
  bibtex: '@article{Preikschas_Cabanelas_Rüdiger_Lampón_2017, title={Value co-creation,
    dynamic capabilities and customer retention in industrial markets}, volume={33},
    DOI={<a href="https://doi.org/10.1108/JBIM-10-2014-0215">10.1108/JBIM-10-2014-0215</a>},
    number={3}, journal={Journal of Business &#38; Industrial Marketing}, publisher={Emerald
    Publishing Limited}, author={Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger,
    Klaus and Lampón, Jesús}, year={2017}, pages={409–420} }'
  chicago: 'Preikschas, Michael W., Pablo Cabanelas, Klaus Rüdiger, and Jesús Lampón.
    “Value Co-Creation, Dynamic Capabilities and Customer Retention in Industrial
    Markets.” <i>Journal of Business &#38; Industrial Marketing</i> 33, no. 3 (2017):
    409–20. <a href="https://doi.org/10.1108/JBIM-10-2014-0215">https://doi.org/10.1108/JBIM-10-2014-0215</a>.'
  ieee: M. W. Preikschas, P. Cabanelas, K. Rüdiger, and J. Lampón, “Value co-creation,
    dynamic capabilities and customer retention in industrial markets,” <i>Journal
    of Business &#38; Industrial Marketing</i>, vol. 33, no. 3, pp. 409–420, 2017.
  mla: Preikschas, Michael W., et al. “Value Co-Creation, Dynamic Capabilities and
    Customer Retention in Industrial Markets.” <i>Journal of Business &#38; Industrial
    Marketing</i>, vol. 33, no. 3, Emerald Publishing Limited, 2017, pp. 409–20, doi:<a
    href="https://doi.org/10.1108/JBIM-10-2014-0215">10.1108/JBIM-10-2014-0215</a>.
  short: M.W. Preikschas, P. Cabanelas, K. Rüdiger, J. Lampón, Journal of Business
    &#38; Industrial Marketing 33 (2017) 409–420.
date_created: 2023-05-30T15:56:01Z
date_updated: 2026-03-17T15:28:41Z
doi: 10.1108/JBIM-10-2014-0215
intvolume: '        33'
issue: '3'
keyword:
- Value co-creation
- Qualitative research
- Business strategy
- Customer retention
- Dynamic capabilities
- Industrial marketing
language:
- iso: eng
page: 409-420
publication: Journal of Business & Industrial Marketing
publication_identifier:
  eissn:
  - 0885-8624
publication_status: published
publisher: Emerald Publishing Limited
quality_controlled: '1'
status: public
title: Value co-creation, dynamic capabilities and customer retention in industrial
  markets
type: journal_article
user_id: '216066'
volume: 33
year: '2017'
...