---
_id: '3066'
article_type: original
author:
- first_name: Michael W.
  full_name: Preikschas, Michael W.
  last_name: Preikschas
- first_name: Pablo
  full_name: Cabanelas, Pablo
  last_name: Cabanelas
- first_name: Klaus
  full_name: Rüdiger, Klaus
  id: '220250'
  last_name: Rüdiger
- first_name: Jesús
  full_name: Lampón, Jesús
  last_name: Lampón
citation:
  alphadin: '<span style="font-variant:small-caps;">Preikschas, Michael W.</span>
    ; <span style="font-variant:small-caps;">Cabanelas, Pablo</span> ; <span style="font-variant:small-caps;">Rüdiger,
    Klaus</span> ; <span style="font-variant:small-caps;">Lampón, Jesús</span>: Value
    co-creation, dynamic capabilities and customer retention in industrial markets.
    In: <i>Journal of Business &#38; Industrial Marketing</i> Bd. 33, Emerald Publishing
    Limited (2017), Nr. 3, S. 409–420'
  ama: Preikschas MW, Cabanelas P, Rüdiger K, Lampón J. Value co-creation, dynamic
    capabilities and customer retention in industrial markets. <i>Journal of Business
    &#38; Industrial Marketing</i>. 2017;33(3):409-420. doi:<a href="https://doi.org/10.1108/JBIM-10-2014-0215">10.1108/JBIM-10-2014-0215</a>
  apa: Preikschas, M. W., Cabanelas, P., Rüdiger, K., &#38; Lampón, J. (2017). Value
    co-creation, dynamic capabilities and customer retention in industrial markets.
    <i>Journal of Business &#38; Industrial Marketing</i>, <i>33</i>(3), 409–420.
    <a href="https://doi.org/10.1108/JBIM-10-2014-0215">https://doi.org/10.1108/JBIM-10-2014-0215</a>
  bibtex: '@article{Preikschas_Cabanelas_Rüdiger_Lampón_2017, title={Value co-creation,
    dynamic capabilities and customer retention in industrial markets}, volume={33},
    DOI={<a href="https://doi.org/10.1108/JBIM-10-2014-0215">10.1108/JBIM-10-2014-0215</a>},
    number={3}, journal={Journal of Business &#38; Industrial Marketing}, publisher={Emerald
    Publishing Limited}, author={Preikschas, Michael W. and Cabanelas, Pablo and Rüdiger,
    Klaus and Lampón, Jesús}, year={2017}, pages={409–420} }'
  chicago: 'Preikschas, Michael W., Pablo Cabanelas, Klaus Rüdiger, and Jesús Lampón.
    “Value Co-Creation, Dynamic Capabilities and Customer Retention in Industrial
    Markets.” <i>Journal of Business &#38; Industrial Marketing</i> 33, no. 3 (2017):
    409–20. <a href="https://doi.org/10.1108/JBIM-10-2014-0215">https://doi.org/10.1108/JBIM-10-2014-0215</a>.'
  ieee: M. W. Preikschas, P. Cabanelas, K. Rüdiger, and J. Lampón, “Value co-creation,
    dynamic capabilities and customer retention in industrial markets,” <i>Journal
    of Business &#38; Industrial Marketing</i>, vol. 33, no. 3, pp. 409–420, 2017.
  mla: Preikschas, Michael W., et al. “Value Co-Creation, Dynamic Capabilities and
    Customer Retention in Industrial Markets.” <i>Journal of Business &#38; Industrial
    Marketing</i>, vol. 33, no. 3, Emerald Publishing Limited, 2017, pp. 409–20, doi:<a
    href="https://doi.org/10.1108/JBIM-10-2014-0215">10.1108/JBIM-10-2014-0215</a>.
  short: M.W. Preikschas, P. Cabanelas, K. Rüdiger, J. Lampón, Journal of Business
    &#38; Industrial Marketing 33 (2017) 409–420.
date_created: 2023-05-30T15:56:01Z
date_updated: 2026-03-17T15:28:41Z
doi: 10.1108/JBIM-10-2014-0215
intvolume: '        33'
issue: '3'
keyword:
- Value co-creation
- Qualitative research
- Business strategy
- Customer retention
- Dynamic capabilities
- Industrial marketing
language:
- iso: eng
page: 409-420
publication: Journal of Business & Industrial Marketing
publication_identifier:
  eissn:
  - 0885-8624
publication_status: published
publisher: Emerald Publishing Limited
quality_controlled: '1'
status: public
title: Value co-creation, dynamic capabilities and customer retention in industrial
  markets
type: journal_article
user_id: '216066'
volume: 33
year: '2017'
...