---
_id: '4591'
author:
- first_name: Malte
  full_name: Wattenberg, Malte
  id: '207361'
  last_name: Wattenberg
  orcid: 0000-0001-5628-2877
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0001-5628-2877/work/160363924
citation:
  alphadin: '<span style="font-variant:small-caps;">Wattenberg, Malte</span>: Integration
    of Successful Customer Engagement for SMEs on Social Media. In: <i>European Conference
    on Social Media</i>. Bd. 11 : Academic Conferences International Ltd, 2024, S. 273–281'
  ama: 'Wattenberg M. Integration of Successful Customer Engagement for SMEs on Social
    Media. In: <i>European Conference on Social Media</i>. Vol 11. Academic Conferences
    International Ltd; 2024:273-281. doi:<a href="https://doi.org/10.34190/ecsm.11.1.2308">10.34190/ecsm.11.1.2308</a>'
  apa: 'Wattenberg, M. (2024). Integration of Successful Customer Engagement for SMEs
    on Social Media. In <i>European Conference on Social Media</i> (Vol. 11, pp. 273–281).
    Brighton: Academic Conferences International Ltd. <a href="https://doi.org/10.34190/ecsm.11.1.2308">https://doi.org/10.34190/ecsm.11.1.2308</a>'
  bibtex: '@inproceedings{Wattenberg_2024, title={Integration of Successful Customer
    Engagement for SMEs on Social Media}, volume={11}, DOI={<a href="https://doi.org/10.34190/ecsm.11.1.2308">10.34190/ecsm.11.1.2308</a>},
    number={1}, booktitle={European Conference on Social Media}, publisher={Academic
    Conferences International Ltd}, author={Wattenberg, Malte}, year={2024}, pages={273–281}
    }'
  chicago: Wattenberg, Malte. “Integration of Successful Customer Engagement for SMEs
    on Social Media.” In <i>European Conference on Social Media</i>, 11:273–81. Academic
    Conferences International Ltd, 2024. <a href="https://doi.org/10.34190/ecsm.11.1.2308">https://doi.org/10.34190/ecsm.11.1.2308</a>.
  ieee: M. Wattenberg, “Integration of Successful Customer Engagement for SMEs on
    Social Media,” in <i>European Conference on Social Media</i>, Brighton, 2024,
    vol. 11, no. 1, pp. 273–281.
  mla: Wattenberg, Malte. “Integration of Successful Customer Engagement for SMEs
    on Social Media.” <i>European Conference on Social Media</i>, vol. 11, no. 1,
    Academic Conferences International Ltd, 2024, pp. 273–81, doi:<a href="https://doi.org/10.34190/ecsm.11.1.2308">10.34190/ecsm.11.1.2308</a>.
  short: 'M. Wattenberg, in: European Conference on Social Media, Academic Conferences
    International Ltd, 2024, pp. 273–281.'
conference:
  end_date: 2024-05-31
  location: Brighton
  name: European Conference on Social Media
  start_date: 2024-05-30
date_created: 2024-05-25T23:02:14Z
date_updated: 2026-03-17T15:29:03Z
department:
- _id: 4b2dc5c9-bee3-11eb-b75f-ecc80f94fb21
doi: 10.34190/ecsm.11.1.2308
intvolume: '        11'
issue: '1'
keyword:
- Social Media
- Facebook
- Customer Engagement
- SME
- User Interaction
- Business Communication
language:
- iso: eng
main_file_link:
- open_access: '1'
  url: https://papers.academic-conferences.org/index.php/ecsm/article/view/2308
oa: '1'
page: 273-281
publication: European Conference on Social Media
publication_identifier:
  eissn:
  - 2055-7221
  issn:
  - 2055-7213
publication_status: published
publisher: Academic Conferences International Ltd
quality_controlled: '1'
status: public
title: Integration of Successful Customer Engagement for SMEs on Social Media
tmp:
  image: /images/cc_by_nc_nd.png
  legal_code_url: https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
  name: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
    (CC BY-NC-ND 4.0)
  short: CC BY-NC-ND (4.0)
type: conference
user_id: '220548'
volume: 11
year: '2024'
...
---
_id: '3709'
article_type: original
author:
- first_name: Helen
  full_name: Knauf, Helen
  id: '241511'
  last_name: Knauf
  orcid: 0000-0002-7690-6218
  orcid_put_code_url: https://api.orcid.org/v2.0/0000-0002-7690-6218/work/165705753
- first_name: Annamareike
  full_name: Schramme, Annamareike
  last_name: Schramme
citation:
  alphadin: '<span style="font-variant:small-caps;">Knauf, Helen</span> ; <span style="font-variant:small-caps;">Schramme,
    Annamareike</span>: #mamanblogeuse and #mamablogger_de. A cross-country comparison
    on the concept of mothers and motherhood on Instagram. In: <i>Popular Communication</i>
    Bd. 21, Taylor &#38; Francis (2023), Nr. 3–4, S. 232–246'
  ama: 'Knauf H, Schramme A. #mamanblogeuse and #mamablogger_de. A cross-country comparison
    on the concept of mothers and motherhood on Instagram. <i>Popular Communication</i>.
    2023;21(3-4):232-246. doi:<a href="https://doi.org/10.1080/15405702.2023.2280683">10.1080/15405702.2023.2280683</a>'
  apa: 'Knauf, H., &#38; Schramme, A. (2023). #mamanblogeuse and #mamablogger_de.
    A cross-country comparison on the concept of mothers and motherhood on Instagram.
    <i>Popular Communication</i>, <i>21</i>(3–4), 232–246. <a href="https://doi.org/10.1080/15405702.2023.2280683">https://doi.org/10.1080/15405702.2023.2280683</a>'
  bibtex: '@article{Knauf_Schramme_2023, title={#mamanblogeuse and #mamablogger_de.
    A cross-country comparison on the concept of mothers and motherhood on Instagram},
    volume={21}, DOI={<a href="https://doi.org/10.1080/15405702.2023.2280683">10.1080/15405702.2023.2280683</a>},
    number={3–4}, journal={Popular Communication}, publisher={Taylor &#38; Francis},
    author={Knauf, Helen and Schramme, Annamareike}, year={2023}, pages={232–246}
    }'
  chicago: 'Knauf, Helen, and Annamareike Schramme. “#mamanblogeuse and #mamablogger_de.
    A Cross-Country Comparison on the Concept of Mothers and Motherhood on Instagram.”
    <i>Popular Communication</i> 21, no. 3–4 (2023): 232–46. <a href="https://doi.org/10.1080/15405702.2023.2280683">https://doi.org/10.1080/15405702.2023.2280683</a>.'
  ieee: 'H. Knauf and A. Schramme, “#mamanblogeuse and #mamablogger_de. A cross-country
    comparison on the concept of mothers and motherhood on Instagram,” <i>Popular
    Communication</i>, vol. 21, no. 3–4, pp. 232–246, 2023.'
  mla: 'Knauf, Helen, and Annamareike Schramme. “#mamanblogeuse and #mamablogger_de.
    A Cross-Country Comparison on the Concept of Mothers and Motherhood on Instagram.”
    <i>Popular Communication</i>, vol. 21, no. 3–4, Taylor &#38; Francis, 2023, pp.
    232–46, doi:<a href="https://doi.org/10.1080/15405702.2023.2280683">10.1080/15405702.2023.2280683</a>.'
  short: H. Knauf, A. Schramme, Popular Communication 21 (2023) 232–246.
date_created: 2023-11-10T16:08:36Z
date_updated: 2026-03-17T15:28:49Z
department:
- _id: '105'
doi: 10.1080/15405702.2023.2280683
intvolume: '        21'
issue: 3-4
keyword:
- Social Media
- Instagram
- Motherhood
- Childhood
language:
- iso: eng
main_file_link:
- url: www.tandfonline.com/doi/full/10.1080/15405702.2023.2280683?src=
page: '232-246 '
publication: Popular Communication
publication_identifier:
  eissn:
  - 1540-5710
  issn:
  - 1540-5702
publication_status: published
publisher: Taylor & Francis
quality_controlled: '1'
status: public
title: '#mamanblogeuse and #mamablogger_de. A cross-country comparison on the concept
  of mothers and motherhood on Instagram'
type: journal_article
user_id: '241511'
volume: 21
year: '2023'
...