@inproceedings{6032,
  author       = {Haas, Christian and Kampe, Tim},
  booktitle    = {KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.},
  keywords     = {Künstliche Intelligenz, Content-Marketing, Website, Marketingcontrolling},
  location     = {Bielefeld},
  title        = {{KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website}},
  year         = {2025},
}

@article{485,
  author       = {Thielsch, Meinald T. and Engel, Ronja and Hirschfeld, Gerrit},
  issn         = {2376-5992},
  journal      = {PeerJ Computer Science},
  keywords     = {Usability, Aesthetics, First impression, Website evaluation, Website},
  number       = {e19},
  pages        = {1--19},
  title        = {{Expected usability is not a valid indicator of experienced usability}},
  doi          = {10.7717/peerj-cs.19},
  volume       = {1},
  year         = {2015},
}

@article{468,
  author       = {Hirschfeld, Gerrit and Thielsch, M.},
  issn         = {1366-5847},
  journal      = {Ergonomics},
  keywords     = {aesthetics, website evaluation, first impressionglobal ratings, VisAWI},
  number       = {2},
  pages        = {310--320},
  publisher    = {Taylor & Francis},
  title        = {{Establishing meaningful cut points for online user ratings}},
  doi          = {http://dx.doi.org/10.1080/00140139.2014.965228},
  volume       = {58},
  year         = {2015},
}