[{"date_updated":"2026-03-17T15:29:25Z","status":"public","conference":{"end_date":"2025-06-03","start_date":"2025-06-03","name":"KI@HSBI Kongress 2025 „Zukunft im Fokus“","location":"Bielefeld"},"author":[{"first_name":"Christian","last_name":"Haas","full_name":"Haas, Christian"},{"last_name":"Kampe","orcid":"0000-0003-1217-1360","full_name":"Kampe, Tim","first_name":"Tim","id":"222105","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0003-1217-1360/work/186977134"}],"citation":{"ieee":"C. Haas and T. Kampe, “KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website,” in <i>KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.</i>, Bielefeld, 2025.","alphadin":"<span style=\"font-variant:small-caps;\">Haas, Christian</span> ; <span style=\"font-variant:small-caps;\">Kampe, Tim</span>: KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website. In: <i>KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.</i>, 2025","apa":"Haas, C., &#38; Kampe, T. (2025). KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website. In <i>KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.</i> Bielefeld.","bibtex":"@inproceedings{Haas_Kampe_2025, title={KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website}, booktitle={KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.}, author={Haas, Christian and Kampe, Tim}, year={2025} }","chicago":"Haas, Christian, and Tim Kampe. “KI Im Content Marketing - Auswirkungen, Potentiale Und Optionen Für Unternehmen Am Beispiel Der Website.” In <i>KI@HSBI Kongress 2025 „Zukunft Im Fokus“, Bielefeld, 03.06.</i>, 2025.","short":"C. Haas, T. Kampe, in: KI@HSBI Kongress 2025 „Zukunft Im Fokus“, Bielefeld, 03.06., 2025.","mla":"Haas, Christian, and Tim Kampe. “KI Im Content Marketing - Auswirkungen, Potentiale Und Optionen Für Unternehmen Am Beispiel Der Website.” <i>KI@HSBI Kongress 2025 „Zukunft Im Fokus“, Bielefeld, 03.06.</i>, 2025.","ama":"Haas C, Kampe T. KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website. In: <i>KI@HSBI Kongress 2025 „Zukunft Im Fokus“, Bielefeld, 03.06.</i> ; 2025."},"language":[{"iso":"eng"}],"_id":"6032","year":"2025","date_created":"2025-06-30T20:20:03Z","title":"KI im Content Marketing - Auswirkungen, Potentiale und Optionen für Unternehmen am Beispiel der Website","keyword":["Künstliche Intelligenz","Content-Marketing","Website","Marketingcontrolling"],"publication":"KI@HSBI Kongress 2025 „Zukunft im Fokus“, Bielefeld, 03.06.","user_id":"222105","type":"conference"},{"status":"public","author":[{"first_name":"Meinald T.","last_name":"Thielsch","full_name":"Thielsch, Meinald T."},{"first_name":"Ronja","last_name":"Engel","full_name":"Engel, Ronja"},{"full_name":"Hirschfeld, Gerrit","orcid":"0000-0003-2143-4564","last_name":"Hirschfeld","id":"234690","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0003-2143-4564/work/176176448","first_name":"Gerrit"}],"citation":{"apa":"Thielsch, M. T., Engel, R., &#38; Hirschfeld, G. (2015). Expected usability is not a valid indicator of experienced usability. <i>PeerJ Computer Science</i>, <i>1</i>(e19), 1–19. <a href=\"https://doi.org/10.7717/peerj-cs.19\">https://doi.org/10.7717/peerj-cs.19</a>","bibtex":"@article{Thielsch_Engel_Hirschfeld_2015, title={Expected usability is not a valid indicator of experienced usability}, volume={1}, DOI={<a href=\"https://doi.org/10.7717/peerj-cs.19\">10.7717/peerj-cs.19</a>}, number={e19}, journal={PeerJ Computer Science}, author={Thielsch, Meinald T. and Engel, Ronja and Hirschfeld, Gerrit}, year={2015}, pages={1–19} }","alphadin":"<span style=\"font-variant:small-caps;\">Thielsch, Meinald T.</span> ; <span style=\"font-variant:small-caps;\">Engel, Ronja</span> ; <span style=\"font-variant:small-caps;\">Hirschfeld, Gerrit</span>: Expected usability is not a valid indicator of experienced usability. In: <i>PeerJ Computer Science</i> Bd. 1 (2015), Nr. e19, S. 1–19","ieee":"M. T. Thielsch, R. Engel, and G. Hirschfeld, “Expected usability is not a valid indicator of experienced usability,” <i>PeerJ Computer Science</i>, vol. 1, no. e19, pp. 1–19, 2015.","ama":"Thielsch MT, Engel R, Hirschfeld G. Expected usability is not a valid indicator of experienced usability. <i>PeerJ Computer Science</i>. 2015;1(e19):1-19. doi:<a href=\"https://doi.org/10.7717/peerj-cs.19\">10.7717/peerj-cs.19</a>","mla":"Thielsch, Meinald T., et al. “Expected Usability Is Not a Valid Indicator of Experienced Usability.” <i>PeerJ Computer Science</i>, vol. 1, no. e19, 2015, pp. 1–19, doi:<a href=\"https://doi.org/10.7717/peerj-cs.19\">10.7717/peerj-cs.19</a>.","chicago":"Thielsch, Meinald T., Ronja Engel, and Gerrit Hirschfeld. “Expected Usability Is Not a Valid Indicator of Experienced Usability.” <i>PeerJ Computer Science</i> 1, no. e19 (2015): 1–19. <a href=\"https://doi.org/10.7717/peerj-cs.19\">https://doi.org/10.7717/peerj-cs.19</a>.","short":"M.T. Thielsch, R. Engel, G. Hirschfeld, PeerJ Computer Science 1 (2015) 1–19."},"date_updated":"2026-03-17T15:29:07Z","page":"1-19","doi":"10.7717/peerj-cs.19","intvolume":"         1","language":[{"iso":"eng"}],"_id":"485","year":"2015","volume":1,"date_created":"2019-05-28T12:24:28Z","title":"Expected usability is not a valid indicator of experienced usability","main_file_link":[{"open_access":"1"}],"user_id":"35437","oa":"1","publication_identifier":{"issn":["2376-5992"]},"type":"journal_article","keyword":["Usability","Aesthetics","First impression","Website evaluation","Website"],"issue":"e19","publication":"PeerJ Computer Science"},{"volume":58,"title":"Establishing meaningful cut points for online user ratings","date_created":"2019-05-28T12:24:25Z","issue":"2","publication":"Ergonomics","keyword":["aesthetics","website evaluation","first impressionglobal ratings","VisAWI"],"user_id":"35437","publication_identifier":{"eissn":["1366-5847"],"issn":["0014-0139"]},"type":"journal_article","publisher":"Taylor & Francis","page":"310-320","date_updated":"2026-03-17T15:29:04Z","intvolume":"        58","doi":"http://dx.doi.org/10.1080/00140139.2014.965228","status":"public","author":[{"orcid":"0000-0003-2143-4564","full_name":"Hirschfeld, Gerrit","last_name":"Hirschfeld","first_name":"Gerrit","orcid_put_code_url":"https://api.orcid.org/v2.0/0000-0003-2143-4564/work/176195437","id":"234690"},{"first_name":"M.","full_name":"Thielsch, M.","last_name":"Thielsch"}],"citation":{"bibtex":"@article{Hirschfeld_Thielsch_2015, title={Establishing meaningful cut points for online user ratings}, volume={58}, DOI={<a href=\"http://dx.doi.org/10.1080/00140139.2014.965228\">http://dx.doi.org/10.1080/00140139.2014.965228</a>}, number={2}, journal={Ergonomics}, publisher={Taylor &#38; Francis}, author={Hirschfeld, Gerrit and Thielsch, M.}, year={2015}, pages={310–320} }","apa":"Hirschfeld, G., &#38; Thielsch, M. (2015). Establishing meaningful cut points for online user ratings. <i>Ergonomics</i>, <i>58</i>(2), 310–320. <a href=\"http://dx.doi.org/10.1080/00140139.2014.965228\">http://dx.doi.org/10.1080/00140139.2014.965228</a>","alphadin":"<span style=\"font-variant:small-caps;\">Hirschfeld, Gerrit</span> ; <span style=\"font-variant:small-caps;\">Thielsch, M.</span>: Establishing meaningful cut points for online user ratings. In: <i>Ergonomics</i> Bd. 58, Taylor &#38; Francis (2015), Nr. 2, S. 310–320","ieee":"G. Hirschfeld and M. Thielsch, “Establishing meaningful cut points for online user ratings,” <i>Ergonomics</i>, vol. 58, no. 2, pp. 310–320, 2015.","ama":"Hirschfeld G, Thielsch M. Establishing meaningful cut points for online user ratings. <i>Ergonomics</i>. 2015;58(2):310-320. doi:<a href=\"http://dx.doi.org/10.1080/00140139.2014.965228\">http://dx.doi.org/10.1080/00140139.2014.965228</a>","mla":"Hirschfeld, Gerrit, and M. Thielsch. “Establishing Meaningful Cut Points for Online User Ratings.” <i>Ergonomics</i>, vol. 58, no. 2, Taylor &#38; Francis, 2015, pp. 310–20, doi:<a href=\"http://dx.doi.org/10.1080/00140139.2014.965228\">http://dx.doi.org/10.1080/00140139.2014.965228</a>.","short":"G. Hirschfeld, M. Thielsch, Ergonomics 58 (2015) 310–320.","chicago":"Hirschfeld, Gerrit, and M. Thielsch. “Establishing Meaningful Cut Points for Online User Ratings.” <i>Ergonomics</i> 58, no. 2 (2015): 310–20. <a href=\"http://dx.doi.org/10.1080/00140139.2014.965228\">http://dx.doi.org/10.1080/00140139.2014.965228</a>."},"language":[{"iso":"eng"}],"year":"2015","_id":"468"}]
